The end of spring and the beginning of summer were marked by new openings of both new sports stores and fitness spaces – Arena Stores Outlet, Adidas, Sport Life and others. In the international market, new players like Hoka are crowding out old-timers like Nike.
Arena Stores Outlet opened in Sofia Mall
According to the UTG company, on June 28, the Sofia Mall shopping center, located in Kiev on Sofievskaya Borshchagovka, opened a new store of sports and casual clothing, shoes and accessories – Arena Stores Outlet. The spacious store is located on the second floor of the shopping center on an area of 328 sq. m. m. The agreement was signed by UTG, which acted as the developer of the concept and the exclusive broker of the project. The history of the Arena Stores chain of stores began in Ukraine in 1997. The retailer is the official distributor on the Ukrainian market of such TMs: Arena, Falke, Saucony, CMP, 47 Brand and Lyle & Scott.
New Adidas point in the King Cross Leopolis shopping center
According to a message from the Lviv shopping center King Cross Leopolis, in June of this year, the creative sports brand Adidas, which encourages thinking outside the box in the game and in everyday life, opened its new outlet in the shopping center. The store is located on the second floor of the shopping center (next to Sinsay).
Summer opening season of Sport Life sports clubs
On its official page, the Sport Life company announced the opening of a completely renovated family club Sport Life Karavaevy Dachi in the capital on July 24. Reportedly, this club will be the sixth in the chain to open over the past year. Other Sport Life locations include: Borshchagovka, Chernigovskaya, Darnitskaya, IQ Business-Center, Retroville. Also on July 14, a pre-opening fitness party was held at Sport Life Blockbuster, a new premium location in the Blockbuster RC.
Updating the sports segment in the Victoria Gardens shopping center in Lviv
During the period of a full-scale invasion, the development strategy of Lviv's Victoria Gardens shopping center has undergone changes, as the sports lifestyle is becoming increasingly popular among consumers. As commercial director of the Victoria Gardens shopping center Alexander Burkatsky notes , the segment of sports stores, along with the sports complex, can significantly increase the flow of visitors and, in fact, make them anchors of the shopping center. This year, Victoria Gardens opened: Puma (280 sq. m), Arena multi-brand store (148 sq. m), Crocs (57 sq. m) and Adidas (205 sq. m). Now the Victoria Gardens shopping center has a cluster of sports segment stores with a total area of almost 4,000 sq. m. m.
Megasport – 32 years on the Ukrainian market
The network of national multi-brand stores of sportswear, shoes and accessories Megasport opened on April 11 a new store on the ground floor in the SkyMall shopping center on Ave. Roman Shukhevych 2 T. In July of this year, the retailer celebrated 32 years of operation on the Ukrainian market. Megasport began its journey in July 1992 as a wholesaler and distributor of Adidas. The first store in Kyiv was opened on September 1, 2014. Since that time, the company has significantly expanded its network, opening more than 50 stores throughout Ukraine. The company offers a wide range of famous world brands such as Nike, Adidas, Puma, New Balance, Champion, Converse and others.
Decathlon Ukraine opened a bicycle workshop
According to the official Facebook page of the French retailer, a bicycle workshop opened in the Decathlon store on Pochaynaya (15 G Stepan Bandera Avenue) this spring. Now here you can carry out a technical inspection or repair your bike. The workshop takes on both Decathlon bicycles and models from other brands, and provides a whole range of services: cleaning, replacement of spare parts, bike tuning and adjustment, and much more.
Worst fall in Nike history
As reported by NV, the largest American sporting goods manufacturer is experiencing the toughest quarter in its history. The company warned of a weak start to the new financial year at the end of March, but was still aiming to increase sales for the year as a whole. The company recently announced that business will contract by around 10% in the current first quarter of the 2024/25 financial year. As a result, the company's market capitalization fell by $28.41 billion. The company ended the last financial year at $51.4 billion, falling short of analysts' expectations. Nike is battling competition from new brands such as Hoka or On. They already accounted for 35% of the global market share in 2023, up from 20% in the period 2013-2020.
Hoka opens first store in Paris
Sportswear and equipment brand Hoka, owned by US group Deckers Brands (owners of Teva, Koolaburra and Ugg, among others), continues to strengthen its presence in Europe. In autumn 2023, Hoka opened its first European store in London, and now its first store in the Opéra district of the French capital at 35 Boulevard des Capucines.
Hoka's first Parisian store measures 140 square meters. m is located in a busy area in a space previously occupied by footwear and ready-to-wear brand Bally. Hoka is sold in France through more than 300 multi-brand retailers. In the third quarter of fiscal 2024 (beginning October 1, 2023), Deckers Brands reported revenue of approximately $1.5 billion (€1.4 billion). Hoka was the group's fastest-growing brand, with net sales up 21.9% to more than €400 million.
Adidas improves outlook after strong second quarter results
German brand Adidas announced preliminary results for the second quarter of 2024, showing revenue up 11% year-on-year in the period. According to URTC, in euro equivalent, the company's revenues increased by 9% to 5.82 billion euros compared to 5.34 billion euros in 2023. The retailer said the company's gross margin reached 50.8% in the second quarter, up from 50.9% in 2023. The brand's gross margin improved significantly, reflecting better sales, lower discounting, lower sourcing costs and a better category mix. Therefore, the company raised its forecast for the full year.
