On September 19, at the WorldFood 2024 exhibition, as part of the WorldFood Retail Academy business program, a plenary session “Branded and specialized retail of the new time in a macro context: new challenges and possible solutions” will be held. Hurry up to take part and register for free!
Source: WorldFood Moscow 2023
Retail.ru, together with market experts, forms a professional community of branded and specialized trade. For this purpose, it is holding the first plenary session, which will become part of the WorldFood Retail Academy business program.
The event will discuss current trends in the direction of development, a combination of formats, the future of branded and specialized trade, as well as tools for attracting buyers and distinguishing themselves from competitors.
The plenary session will be useful to specialists who manage, make decisions and determine the future of branded and specialty retail. Open dialogue, expert reviews and practical cases will help session participants outline an action plan to move to the next level. The event organizers believe that modern retail professionals need to join forces to strengthen their position in the market and ensure sustainable business development in the future.
The event will be moderated by Natalya Chichuk, expert, business consultant on the creation and development of modern retail, founder and managing director of Formater Consulting .
The program is under development, so we are ready to consider relevant cases of market participants and include the most interesting of them in the program. Don't miss the chance to share your expertise and become part of a major international food exhibition! Send your suggestions to [email protected] .
Preliminary abstracts of the conference:
- Trends, contradictions, prospects for branded and specialized trade.
- Differentiation of branded and specialized retail, and how the chain should position itself.
- Current problems and points of support, strategies of leaders in the interests of customers, the future of branded and specialized trade.
- Modern branded retail = image stores of the manufacturer's brand of/on + special destination for customers + key sales channel for manufactured products.
- A current combination of branded and specialized retail formats: flagship store and hybrid specialist stores.
- How location determines the format of a branded and specialized retail store.
- The strength of branded retail brands in local markets and the reasons for the failure to develop new markets.
- What are we doing to make branded and specialized retail stores the main place of purchase?
- Effective tools to enhance the closeness of specialty stores with their customers.
- Today, branded retail stores sell what the buyer needs, taking into account products of their own production.
- Developing a branded retail assortment with a wholesale sales channel.
- The importance of the function of managing the systemic development of branded and specialized retail stores.
- Automation of processes and digitalization of stores and back offices of branded and specialized retail with 1C for the transition to a modern one-retail model and achieving operational excellence // Big Data predictions, how big data will increase sales.
- The practical path of store reconception begins with the essence of the format and value proposition, and only then “beautiful pictures and rearranging the shelves.”
Event date: September 19, 15:15 – 17:30
Venue: Moscow, Crocus Expo IEC, pavilion 3, Retail Academy hall.
Conference organizers: Worldfood exhibition, Retail.ru website. Business program partner – 1C company.
Pre-registration is required to attend the conference. Please note that in order to attend the business event, listeners need to obtain a ticket to the exhibition on the WorldFood Moscow 2024 website. Registration is free using the promotional code RETAIL.
You can see our other activities at the WorldFood 2024 exhibition by following the link .
