MORE: What was happening in the retail real estate market and How will the price regulation system change?
Other NEWS AND ARTICLES: Rating the visibility of websites of Belarusian brands in the main product categories for the third quarter of 2024. Which Belarusian products and brands are popular on Wildberries. The share of STM among European retailers continues to grow. Upsycling trend and reaching millions of audience: how MAKEYxCONTE’s advertising campaign was built. How the “Local Famous” brand was transferred from FMCG to retail format: a case study.
Retail and retail real estate market overview. Results of the 3rd quarter of 2024
What has been happening in the retail market in recent months, said NAI Belarus Executive Director Andrei Alyoshkin in the review “Retail real estate in Minsk in the 3rd quarter of 2024. Minsk in the 3rd quarter of 2024.”
The government and business discussed the future of the system of price regulation
The plan is to abolish Resolution No. 713 as an institution, but instead to give another system of rules, principles of fair price formation. Businesses are invited to detail proposals and submit them to the government.
Rating the visibility of Belarusian brand sites in major product categories in the III quarter of 2024
The results of a quarterly study of the visibility of Belarusian sites in Google and Yandex are presented. The material contains detailed ratings in the main product categories.
Which Belarusian products and brands are popular on Wildberries
Belarusian sellers increased sales of domestic products on the platform by 45% over the year. The most popular categories were clothing, lingerie, home textiles, sleep furniture, and gardening products.
The share of STMs among European retailers continues to grow
The total share of private labels in 17 European countries rose to 38.6% by the middle of this year, up 0.5% from the first half of 2023. This data was reported by NielsenIQ.
Upsycling trend and one million audience reach: how the MAKEYxCONTE ad campaign was built
The Conte brand revealed how it partnered with Makey to deliver a campaign with a reach of over 1,000,000. The project was built around the theme of recycling.
How they translated the “Locally Famous” brand from FMCG to retail format. Case
For 5 years of the brand’s existence, the company started opening stores with the same name. The decision to rebrand was a logical decision.
Important One Line
How do brands choose influencers to partner with?”
Betera and Modum launched a line of men’s shower gels
Ozon has canceled postpayment for almost all products
Next Events
November 8: SmmReady (Brest)
November 14: Solution 1C for digitalization of business
14 November: AMACON
29 November: ECOM CONF’ 24
Have a great week and a successful business!
Read all the retail and e-commerce news in Belarus on telegram at @belretail_by and on the belretail.by accounts at Facebook, Twitter and Instagram.
