
According to the Kantar Emor study, as compared with 2022 year the proportion of those who are able to save a determined amount or invest more than half of their monthly income, has decreased six fold. If in 2022 year the proportion of such people was 19%, then by the end of last
year the number had decreased to 3%.
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Pexels Editor: rus.postimees.ee 28 January 2025, 07:24
According to data from Kantar Kantar Emor, compared with 2022 year the proportion of those who are able to save a determined amount or invest more than half of their monthly income, has decreased six fold. If in 2022 the percentage of such people was 19%, then
by the end of last year the number decreased to 3%.
The largest part of the part (68%) of Estonia does not save money and does not invest or does it in minimal sizes – . up to 10 percent of their income.
“The results indicate that people’s spending has increased over the last two years . and income is not keeping up with them,” said Raul Allas, a research specialist at Kantar Emor. The proportion of those who save 11-20% of their income, also has clearly decreased: while one in the previous survey was one in>five, it is one in>seven.
The overwhelming majority (64%) of Estonians consider savings important in principle, while 17% save only for a specific purpose. The most common principle of saving is to save what is left of income after paying expenses. Some responded 67percent of people.
“However, 17 percent are those who have chosen a more strategic approach to savings and save a determined percentage each month. They are larger than the average, in the younger age group, that is among people 16-34 years old, and also among other nationalities, ” Raul Allas added.
The data is based on a survey conducted by Kantar Emor with a representative sample of all Estonians. The survey was conducted online from 10 to 17 October 2024 year. Were surveyed 1140 people in Estoniaat16yearsandolder.This is arepeatedsurveyinitiatedbyKantarEmor,whichdepictstheawarenessandattitudesofEstonianpeopletothethemeofinvestingandsaving.
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