News Pricer.lt

Рейтинг видимости сайтов белбрендов: в каких категориях произошли изменения

Рейтинг видимости сайтов белбрендов: в каких категориях произошли изменения

Digital-agency AMDG published results of a quarterly study of the visibility of Belarusian sites in Google and Yandex for IV quarter 2024 year.

In which category of Top 10 changed more than the biggest changes, who first joined the list of leaders among banks, and who who in the Category “Household equipment” has improved the position in the ranking by a few fold.

In this review is analysis of

the

visibility

of

sites

as

on

3

January

2025

year.

Cars

(Top 20

Google)

DOMAIN

Visibility

1.

cars.av.by

84.5

2.

auto.kufar.by

54.7

3.

atlantm.by

24.6

4.

abw.by

21.7

5.

ab.onliner.by

13.0

6.

avtodom.by

7.6

7.

geely.By

6,7

8.

geely-atlantm.by

5,5

9.

geely-gomel.by

4,3

10.

geely-minsk.by

3,8

11.

bmw.by

3,4

12.

haval.by

2,9

13.

drivemotors.By

2.9

14.

vion.by

2.4

15.

autoidea.by

2.4

16.

domkrat.by

2,3

17.

toyota.by

2,3

18.

westmotors.by

2,3

19.

autokatalog.by

2,2

20.

mbbelarus.by

mbbelarus.by

2.1

Cars

(Top 20

Yandex)

DOMAIN

Visibility

1.

cars.av.by

75.9

2.

auto.kufar.by

63.8

3.

ab.onliner.by

46.4

4.

abw.by

43.3

5.

atlantm.by

15.0

6.

forsage.By

13.0

7.

vion.by

12.5

8.

autobuy.by

10.3

9.

geely-minsk.by

7.0

10.

101-auto.by

6.6

11.

geely.by

6.5

12.

geely-atlantm.by

6.1

13.

lada.by

5.5

14.

domkrat.by

3.9

15.

minsk-lada.by

3.5

16.

bmw.by

3.5

17.

geelyautomobile.by

3.5

18.

intercargo.by

2.8

19.

avtodom.by

2.3

20.

geely-s.by

2,2

Mobile

phones

(Top 20

Google)

DOMAIN

Visibility

1.

shop.mts.by

66,7

2.

a1.by

45,9

3.

5element.by

38,3

4.

app-minsk.by

37,0

5.

i-smart.by

34,2

6.

i-center.by

22,5

7.

ozon.by

22,3

8.

21vek.by

22,0

9.

gsmarena.by

20,2

10.

sila.by

16,6

11.

mobillife.by

15,7

12.

alloplus.by

15,7

13.

mobilworld.by

13,9

14.

mi.by

12,0

15.

xistore.by

8,2

16.

breezy.by

6,3

17.

mobistore.by

5,4

18.

megamir.by

5,2

19.

vdo.by

5,1

20.

i-product.by

5,0

Мобильные

телефоны

(ТОП-20

Яндекс)

ДОМЕН

ВИДИМОСТЬ

1.

5element.by

55,3

2.

21vek.by

42,3

3.

ozon.by

37,2

4.

shop.mts.by

35,6

5.

app-minsk.by

26,1

6.

a1.by

25,5

7.

i-smart.by

20,4

8.

gsmarena.by

13,1

9.

i-center.by

11,6

10.

toptech-shop.by

11,3

11.

nsv.by

10,5

12.

xistore.by

7,4

13.

mobistore.by

6,7

14.

mi.by

5,9

15.

i-store.by

5,7

16.

7745.by

4,7

17.

samsungshop.by

3,9

18.

mobillife.by

3,9

19.

sila.by

3,8

20.

galaxy-store.by

3,7

Электроника

(ТОП-20

Google)

ДОМЕН

ВИДИМОСТЬ

1.

5element.by

71,5

2.

21vek.by

55,2

3.

ozon.by

43,8

4.

sila.by

29,0

5.

shop.mts.by

28,7

6.

xistore.by

15,1

7.

a1.by

14,6

8.

netbox.by

13,1

9.

app-minsk.by

7,8

10.

corporate.a1.by

6,7

11.

mi.by

6,4

12.

rulez.by

6,3

13.

7745.by

6,1

14.

fotomix.by

5,2

15.

fotera.by

4,8

16.

mobilworld.by

4,6

17.

photo-shop.by

4,6

18.

i-store.by

4,3

19.

interfoto.by

3,9

20.

hp-shop.by

3,8

Электроника

(ТОП-20

Яндекс)

ДОМЕН

ВИДИМОСТЬ

1.

5element.by

65,9

2.

21vek.by

62,5

3.

ozon.by

60,8

4.

7745.by

15,1

5.

sila.by

8.6

6.

shop.mts.by

6.5

7.

nsv.by

6.1

8.

newton.by

5,7

9.

netbox.by

5,2

10.

xistore.by

5,1

11.

gamepark.by

4,2

12.

app-minsk.by

4,0

13.

technozone.by

3.2

14.

gamestore.by

3.0

15.

algo.By

2.8

16.

note.by

2.8

17.

i-store.by

2.5

18.

fk.by

2,3

19.

multimart.by

2,1

20.

e-tehno.by

2.0

Household equipment (Top 20 Google)

In the IV quarter 2024 year Top 3 in the category remained unchanged: 5element.by (81.32%), 21vek.by (75.80%) and sila.by (57.64%). 5th place was taken by the internet store maunfeld.by, whose indicator increased from 17.54% to 18.51%. 7745.by has managed to stay on the line up and stay 6th with visibility 11.60%. In January 2025 year in the Top-10 turned internet store “Domotehnika” (domotehnika.by). His visibility increased to 9.24%. In

October

the

site

was

the

12th

point

of

ranking

(7.79%).

Also

in

the

10th

leader

was

oma.by

(7.66%),

rising

from

14th

to

10th

place.

DOMAIN

Visibility

1.

5element.by

5element.by

81.3

2.

21vek.by

75.8

3.

sila.by

57.6

4.

ozon.by

32.7

5.

maunfeld.by

18.5

6.

7745.by

11.6

7.

xistore.by

9.6

8.

domotehnika.by

9.2

9.

atlant.by

8.0

10.

oma.by

7.7

11.

gefest.by

7.4

12.

holodilnik.by

6.8

13.

magazin-gefest.by

6.4

14.

newton.by

5.5

15.

shop.mts.by

5.4

16.

atlantshop.by

4.9

17.

eurotechnika.by

4.8

18.

emall.by

4.8

19.

karchershop.by

4.6

20.

mi.by

4.5

Household equipment (Top 20 Yandex)

In IV quarter 2024 year 5element.by and 21vek.by changed places. Now the leader of the category was online hypermarket 21vek.(89,57%). Видимость 5element.by составила 84,21%. 7745.by улучшил показатель с 18,91% до 21,61% и поднялся с 5-й на 4-ю строчку. Видимость newton.by увеличилась на 5,01 процентного пункта, что позволило сайту в январе

войти

в

ТОП-10

с

показателем

8,17%.

В

октябре

интернет-магазин

находился

на

13-й

строчке

(3,16%).

Nsv.by

улучшил

видимость

с

0,62%

до

5,98%.

Сайт

поднялся

с

33-го

на

8-е

место.

ДОМЕН

ВИДИМОСТЬ

1.

21vek.by

89,6

2.

5element.by

84,2

3.

ozon.by

59,5

4.

7745.by

21,6

5.

sila.by

20,8

6.

emall.by

12,2

7.

newton.by

8,2

8.

nsv.by

6,0

9.

atlant.by

5,9

10.

oma.by

5,3

11.

magazin-atlant.by

4,7

12.

domotehnika.by

3,6

13.

tm.by

3,6

14.

xistore.by

3,4

15.

e-tehno.by

3,2

16.

gefest.by

2,8

17.

magazin-gefest.by

2,5

18.

multimart.by

2,4

19.

delonghi-shop.by

2,3

20.

maunfeld.by

2,1

Сантехника

(ТОП-20

Google)

ДОМЕН

ВИДИМОСТЬ

1.

sanit.by

80,9

2.

santehlux.by

66,1

3.

21vek.by

55,6

4.

keramin.by

45,6

5.

oma.by

31,7

6.

bydom.by

29,3

7.

ozon.by

20,4

8.

ledeme.by

20,0

9.

santehnica-shop.by

17,3

10.

olsan.by

16,9

11.

mile.by

16,7

12.

sanitek.by

15,3

13.

osta.by

14,9

14.

santehdom.by

10,6

15.

fontann.by

10,6

16.

7745.by

10,5

17.

ksk.by

8,6

18.

baumarket.by

7,7

19.

sanline.by

7,4

20.

leroy.by

7,1

Сантехника

(ТОП-20

Яндекс)

ДОМЕН

ВИДИМОСТЬ

1.

21vek.by

90,6

2.

sanit.by

53,5

3.

osta.by

52,7

4.

ozon.by

52,7

5.

oma.by

42,1

6.

7745.by

32,3

7.

santehlux.by

29,9

8.

santehnica-shop.by

24,7

9.

bydom.by

18,1

10.

sanitek.by

11,5

11.

keramin.by

9,1

12.

mile.by

8,4

13.

tm.by

7,2

14.

santehdom.by

5,0

15.

santehshop.by

4,5

16.

mirsan.by

4,3

17.

santehart.by

4,1

18.

domoy.by

3,2

19.

santeh24.by

3,0

20.

mebel-v-vannu.by

2,9

Садовая

техника

(ТОП-20

Google)

ДОМЕН

ВИДИМОСТЬ

1.

21vek.by

43,0

2.

7745.by

35,9

3.

ozon.by

30,2

4.

agrox.by

25,1

5.

50.by

24,2

6.

f-park.by

21,6

7.

ydachnik.by

21,0

8.

st1.by

19,2

9.

avtovelomoto.by

15,8

10.

oma.by

14,3

11.

mechanizator.by

13,4

12.

5element.by

11,6

13.

profi-shtenli.by

11,2

14.

motobloki.by

11,0

15.

hsqv.by

10,4

16.

hoztov.by

7,3

17.

stihl.by

7,2

18.

agropark.by

7,0

19.

maximal.by

7,0

20.

alltractors.by

6,5

Садовая

техника

(ТОП-20

Яндекс)

ДОМЕН

ВИДИМОСТЬ

1.

21vek.by

69,3

2.

ozon.by

67,6

3.

7745.by

28,3

4.

avtovelomoto.by

16,6

5.

50.by

16,1

6.

tm.by

14,0

7.

5element.by

12,6

8.

oma.by

11,4

9.

agrox.by

10,7

10.

voltra.by

10,6

11.

agromart.by

9,2

12.

mechanizator.by

8,0

13.

motobloki.by

7,8

14.

f-park.by

7,7

15.

texno-sad.by

7,4

16.

profi-shtenli.by

7,1

17.

ydachnik.by

7,1

18.

hors.by

5,3

19.

delomastera.by

5,1

20.

belfermer.by

3,7

Мебель (ТОП-20 Google)

Онлайн-гипермаркет 21vek.by стал лидером категории с видимостью 64,84%. Bestmebelshop.by (34,98%) сохранил за собой 2-ю позицию в рейтинге, несмотря на снижение показателя на 6,82 процентного пункта. 3-е место занял магазин мебелиMeko. His visibility in the IV quarter

2024

year

was

31.82%.

Pinskdrev climbed

from

7th

to

6th

line,

increasing

visibility

to

25.57%.

The indicator

dom25.by

increased

from

11.96%

to

15.99%,

which

allowed

the

site

to rank

8th.

DOMAIN

Visibility

1.

21vek.By

64.8

2.

bestmebelshop.by

35.0

3.

meko.by

31.8

4.

aksamit.by

31.0

5.

pinskdrev.by

25.6

6.

ozon.by

22.3

7.

kingstyle.by

16.6

8.

dom35.by

16.0

9.

mebio.by

14.3

10.

nm-shop.by

13.4

11.

standart-mebel.by

10.7

12.

askona.by

10.4

13.

akshome.by

10.3

14.

mirkresel.by

10.2

15.

ami.by

9.7

16.

mebelblizko.by

9.1

17.

divan.by

7.6

18.

divandivanych.by

6.9

19.

oma.by

6.8

20.

vegas.by

6.6

Furniture (Top 20 Yandex)

The Top 10 Yandex has made more notable changes. Mebelblizko.by has risen from 8th to 5th line of ranking. In the IV quarter of 2024 year its visibility was 11.97%. Mebio.by made the biggest jump in positions in the ranking. In October 2024 year the site was 19th, in January it became 7th. His visibility increased by 7.29 percentage points and was 10.46%. Despite the improved indicator, in the

IV

quarter

2024

year

mebel-online.by

was positioned

four

four

lines

lower,

than

in

the

previous one.

With a

visibility

of

9,60%

the

site

took

9th

place.

Also

in the

TOP-10

has managed

to

voyage

store

furniture

“Pinskdrev”,

visibility

which

rose

from

5.29%

to

10.21%.

DOMAIN

VIDENCE

1.

21vek.by

95.4

2.

ozon.by

54.6

3.

bestmebelshop.by

42.0

4.

meko.by

12.8

5.

mebelblizko.by

12.0

6.

domdivanov.by

11.8

7.

mebio.by

10,5

8.

pinskdrev.by

10,3

9.

mebel-online.by

9,6

10.

nm-shop.by

9,3

11.

divan.by

9,2

12.

aksamit.by

8,6

13.

amihome.by

8,1

14.

askona.by

7,3

15.

7745.by

6,7

16.

minsk.ormatek.by

5,2

17.

oma.by

4,3

18.

ami.by

4,1

19.

vishop.by

4,0

20.

belmassiv.by

4,0

Одежда

(ТОП-20

Google)

ДОМЕН

ВИДИМОСТЬ

1.

ozon.by

43,2

2.

wildberries.by

40,7

3.

elema.by

36,5

4.

markformelle.by

36,0

5.

lamoda.by

35,6

6.

conteshop.by

22,2

7.

sportmaster.by

21,3

8.

bellavka.by

19,2

9.

pizhon.by

17,1

10.

q5.by

14,3

11.

fh.by

12,7

12.

hunkemoller.by

11,5

13.

ramonki.by

11,4

14.

belbazar24.by

11,0

15.

serge-fashion.by

10,7

16.

nelvamoda.by

10,5

17.

bigstar.by

9,3

18.

keyman.by

8,2

19.

noho.by

7,4

20.

21vek.by

7,0

Одежда

(ТОП-20

Яндекс)

ДОМЕН

ВИДИМОСТЬ

1.

lamoda.by

59,6

2.

ozon.by

54,2

3.

wildberries.by

47,9

4.

markformelle.by

30,2

5.

21vek.by

15,6

6.

bellavka.by

13,1

7.

ramonki.by

10,9

8.

elema.by

10,8

9.

sportmaster.by

10,2

10.

samaya.by

9,5

11.

hunkemoller.by

8,7

12.

conteshop.by

8,4

13.

q5.by

7,9

14.

edelicashop.by

6,3

15.

belbazar24.by

5,8

16.

shop.milavitsa.by

5,4

17.

milady.by

5,1

18.

pizhon.by

3,5

19.

codi.by

2,6

20.

respekt.by

2,2

Косметика (ТОП-20 Google)

1-е место принадлежит mila.by (58,33%). В январе 2025 года ozon.by и dnk.by поменялись местами. Теперь 2-е место занимает магазин косметики DNK (40,10%), а маркетплейс с показателем 38,61% спустился на 3-е. На 4-й строчкеThe network of stores WOC (38.40%). Belita-shop.by increased visibility from 26.86% to 35.88%, which allowed the site to rise from 8th

to

5th

position

in

the

rankings.

Golden Apple

improved

by

7.07

percentage

points

and

placed

at

6th

position

with

a mark of

35.03%.

7th

place

in

the

IV

quarter

of

2024

year

was taken by

the

internet store

of

professional

cosmetics

for

hair

“Beauty”.

His

visibility

was

29.85%.

DOMAIN

Visibility

1.

mila.by

58.3

2.

dnk.by

40.1

3.

ozon.by

38.6

4.

woc.by

38.4

5.

belita-shop.by

35.9

6.

goldapple.by

35.0

7.

hairprof.by

29.9

8.

21vek.by

26.6

9.

beautyzone.by

21.2

10.

milan.by

19.2

11.

pudra.by

16.4

12.

beauty-shop.by

13.6

13.

skinfood.by

13.1

14.

krasavolos.by

12.4

15.

wildberries.by

11.1

16.

hb-shop.by

11.1

17.

cosmopro.by

10.0

18.

cosmoshop.by

9.1

19.

shop.cravt.by

9.1

20.

oz.by

8.4

Cosmetics (Top 20 Yandex)

The largest increase in visibility in Yandex was made by the internet store “Golden Apple”. The index increased by 16.11 percentage points, which allowed the site to rise from 4th to 1st place (50.18%). 4th was Marketplace Wildberries

(28.43%),

whose

visibility

in

the

IV

quarter

of

2024

year

decreased

2.7

fold.

The

3rd

line

is still

occupied by

ozon.by

(42.42%).

His

indicator

increased

by

7.45

percentage

points.

The

Cosmetics

DNK

DNK

store managed to

stay

a

line

up

and

stay

6th

(17.97%).

In

7th

position

is

oz.by

with

visibility

17.20%.

DOMAIN

Visibility

1.

goldapple.by

50.2

2.

21vek.by

49.0

3.

ozon.by

42.4

4.

wildberries.By

28.4

5.

mila.by

26.1

6.

dnk.by

18.0

7.

oz.by

oz.by

17.2

8.

woc.by

11.7

9.

belita-shop.by

9.7

10.

y-r.by

7.1

11.

shop.cravt.by

5.6

12.

cosmopro.by

5.5

13.

hairprof.by

5.5

14.

theskin.by

5.1

15.

profi-cosmetics.by

4.9

16.

beautyzone.by

4.8

17.

pudra.by

4.1

18.

lamoda.by

3.7

19.

parikmacher.by

3.3

20.

beauty-level.by

3.2

Pet stores (Top 20 Google)

Leading the category was marketplace ozon.by (64.81%). 2nd position owned by internet store Garfield. In the IV quarter 2024 year its

visibility

increased

by

4.75

percentage

points

(63.12%).

5th

place

was taken by

ezoo.by

with a

indicator of

37.80%.

Wildberries

improved

visibility

from

6.40%

to

20.11%,

which

allowed

the

marketplace

to rise

from

20th

to

7th

line

of

the

ranking.

Vetapteka

“Doctor

Vet”

(vetapteki.by)

shifted

to

a

line

lower,

though

its

indicator

increased

by

4.49

percentage

points.

Now

the

site

ranks

8th

position.

DOMAIN

Visibility

1.

ozon.by

64.8

2.

garfield.by

63.1

3.

zoobazar.by

57.4

4.

21vek.by

43.3

5.

e-zoo.by

37.8

6.

giperzoo.by

28.5

7.

wildberries.by

20.1

8.

vetapteki.by

20.1

9.

megazoo.by

12.9

10.

7745.by

12.6

11.

hvostik.by

12.5

12.

zoobaza.by

11.5

13.

zooqi.by

11.3

14.

gavrik.by

10.8

15.

zooaqua.By

10.3

16.

zoogid.by

8.2

17.

zoo1.by

7.7

18.

zoovsem.by

7,4

19.

biodesign.by

5,8

20.

aquareef.by

5.5

Pet Shops (Top 20 Yandex)

In Yandex Wildberries lost position and moved from 1st to fifth place. In IV quarter 2024year its visibility decreased from 74.16% to 48.23%. The leader was ozon.by,

whose

visibility

was

79.64%. Zoobazar.by

improved

by

2.78

percentage

points

and

reached

a mark of

53.15%.

Value

of

the

internet store

gavrik.by

in

IV

quarter

2024

year

was

18.84%,

a

increase

by

8.74

percentage

points

allowed

the

site

to rise

from

8th

to

7th

place.

9th

and

10th

lines

occupied

by

giperzoo.by

(12.81%)

and

megazoo.by

(10.70%),

which

previously

were

in

12th

and

11th

position.

DOMAIN

VIEWS

1.

ozon.by

79.6

2.

21vek.by

60.6

3.

zoobazar.by

53.2

4.

garfield.by

48.3

5.

wildberries.by

48.2

6.

e-zoo.by

29.2

7.

gavrik.by

18.8

8.

7745.by

14.5

9.

giperzoo.by

12.8

10.

megazoo.by

10.7

11.

vetapteki.by

10.3

12.

zooaqua.by

8.4

13.

shop-pet.by

5.7

14.

zooqi.by

5.1

15.

zoofauna.by

4.6

16.

aquareef.by

4.3

17.

bestfriend.by

4.3

18.

antkingdom.by

3.9

19.

antsminsk.by

3.9

20.

hvostik.by

3.4

About The Visibility Study

For the Quarterly Visibility Study of Sites On the Binet Specialists AMDG analyze more than 5 5 000 internet resources. Visibility, as different from the positions in output, considers how often users searchforthatorthatsomeinformation,andalsohavingthesitenot onlyintheTop 10,butandintheTop 5,Top 3ofthesearch results.

TheVisibility Levelshowshowoftenusersnoticethesiteinthesearchreport.Trackingthisindicatorallowstoevaluatethepositionofthecompanyrelativetocompetitorsand,basedontheresults,buildthestrategyofSEO promotion.Studyingthe dynamics ofvisibilitywillhelpbusinessownersnot onlytoformulatethegoalsofSEO promotion,but alsotoassessitseffectiveness.

News source

Dalintis:
0 0 balsai
Straipsnio vertinimas
guest
0 Komentarai
Seniausi
Naujausi Daugiausiai įvertinti
Inline Feedbacks
Rodyti visus komentarus

Taip pat skaitykite: