
Digital-agency AMDG published results of a quarterly study of the visibility of Belarusian sites in Google and Yandex for IV quarter 2024 year.
In which category of Top 10 changed more than the biggest changes, who first joined the list of leaders among banks, and who who in the Category “Household equipment” has improved the position in the ranking by a few fold.
In this review is analysis of
the
visibility
of
sites
as
on
3
January
2025
year.
Cars
(Top 20
Google)
DOMAIN
Visibility
1.
cars.av.by
84.5
2.
auto.kufar.by
54.7
3.
atlantm.by
24.6
4.
abw.by
21.7
5.
ab.onliner.by
13.0
6.
avtodom.by
7.6
7.
geely.By
6,7
8.
geely-atlantm.by
5,5
9.
geely-gomel.by
4,3
10.
geely-minsk.by
3,8
11.
bmw.by
3,4
12.
haval.by
2,9
13.
drivemotors.By
2.9
14.
vion.by
2.4
15.
autoidea.by
2.4
16.
domkrat.by
2,3
17.
toyota.by
2,3
18.
westmotors.by
2,3
19.
autokatalog.by
2,2
20.
mbbelarus.by
mbbelarus.by
2.1
Cars
(Top 20
Yandex)
DOMAIN
Visibility
1.
cars.av.by
75.9
2.
auto.kufar.by
63.8
3.
ab.onliner.by
46.4
4.
abw.by
43.3
5.
atlantm.by
15.0
6.
forsage.By
13.0
7.
vion.by
12.5
8.
autobuy.by
10.3
9.
geely-minsk.by
7.0
10.
101-auto.by
6.6
11.
geely.by
6.5
12.
geely-atlantm.by
6.1
13.
lada.by
5.5
14.
domkrat.by
3.9
15.
minsk-lada.by
3.5
16.
bmw.by
3.5
17.
geelyautomobile.by
3.5
18.
intercargo.by
2.8
19.
avtodom.by
2.3
20.
geely-s.by
2,2
Mobile
phones
(Top 20
Google)
DOMAIN
Visibility
1.
shop.mts.by
66,7
2.
a1.by
45,9
3.
5element.by
38,3
4.
app-minsk.by
37,0
5.
i-smart.by
34,2
6.
i-center.by
22,5
7.
ozon.by
22,3
8.
21vek.by
22,0
9.
gsmarena.by
20,2
10.
sila.by
16,6
11.
mobillife.by
15,7
12.
alloplus.by
15,7
13.
mobilworld.by
13,9
14.
mi.by
12,0
15.
xistore.by
8,2
16.
breezy.by
6,3
17.
mobistore.by
5,4
18.
megamir.by
5,2
19.
vdo.by
5,1
20.
i-product.by
5,0
Мобильные
телефоны
(ТОП-20
Яндекс)
ДОМЕН
ВИДИМОСТЬ
1.
5element.by
55,3
2.
21vek.by
42,3
3.
ozon.by
37,2
4.
shop.mts.by
35,6
5.
app-minsk.by
26,1
6.
a1.by
25,5
7.
i-smart.by
20,4
8.
gsmarena.by
13,1
9.
i-center.by
11,6
10.
toptech-shop.by
11,3
11.
nsv.by
10,5
12.
xistore.by
7,4
13.
mobistore.by
6,7
14.
mi.by
5,9
15.
i-store.by
5,7
16.
7745.by
4,7
17.
samsungshop.by
3,9
18.
mobillife.by
3,9
19.
sila.by
3,8
20.
galaxy-store.by
3,7
Электроника
(ТОП-20
Google)
ДОМЕН
ВИДИМОСТЬ
1.
5element.by
71,5
2.
21vek.by
55,2
3.
ozon.by
43,8
4.
sila.by
29,0
5.
shop.mts.by
28,7
6.
xistore.by
15,1
7.
a1.by
14,6
8.
netbox.by
13,1
9.
app-minsk.by
7,8
10.
corporate.a1.by
6,7
11.
mi.by
6,4
12.
rulez.by
6,3
13.
7745.by
6,1
14.
fotomix.by
5,2
15.
fotera.by
4,8
16.
mobilworld.by
4,6
17.
photo-shop.by
4,6
18.
i-store.by
4,3
19.
interfoto.by
3,9
20.
hp-shop.by
3,8
Электроника
(ТОП-20
Яндекс)
ДОМЕН
ВИДИМОСТЬ
1.
5element.by
65,9
2.
21vek.by
62,5
3.
ozon.by
60,8
4.
7745.by
15,1
5.
sila.by
8.6
6.
shop.mts.by
6.5
7.
nsv.by
6.1
8.
newton.by
5,7
9.
netbox.by
5,2
10.
xistore.by
5,1
11.
gamepark.by
4,2
12.
app-minsk.by
4,0
13.
technozone.by
3.2
14.
gamestore.by
3.0
15.
algo.By
2.8
16.
note.by
2.8
17.
i-store.by
2.5
18.
fk.by
2,3
19.
multimart.by
2,1
20.
e-tehno.by
2.0
Household equipment (Top 20 Google)
In the IV quarter 2024 year Top 3 in the category remained unchanged: 5element.by (81.32%), 21vek.by (75.80%) and sila.by (57.64%). 5th place was taken by the internet store maunfeld.by, whose indicator increased from 17.54% to 18.51%. 7745.by has managed to stay on the line up and stay 6th with visibility 11.60%. In January 2025 year in the Top-10 turned internet store “Domotehnika” (domotehnika.by). His visibility increased to 9.24%. In
October
the
site
was
the
12th
point
of
ranking
(7.79%).
Also
in
the
10th
leader
was
oma.by
(7.66%),
rising
from
14th
to
10th
place.
DOMAIN
Visibility
1.
5element.by
5element.by
81.3
2.
21vek.by
75.8
3.
sila.by
57.6
4.
ozon.by
32.7
5.
maunfeld.by
18.5
6.
7745.by
11.6
7.
xistore.by
9.6
8.
domotehnika.by
9.2
9.
atlant.by
8.0
10.
oma.by
7.7
11.
gefest.by
7.4
12.
holodilnik.by
6.8
13.
magazin-gefest.by
6.4
14.
newton.by
5.5
15.
shop.mts.by
5.4
16.
atlantshop.by
4.9
17.
eurotechnika.by
4.8
18.
emall.by
4.8
19.
karchershop.by
4.6
20.
mi.by
4.5
Household equipment (Top 20 Yandex)
In IV quarter 2024 year 5element.by and 21vek.by changed places. Now the leader of the category was online hypermarket 21vek.(89,57%). Видимость 5element.by составила 84,21%. 7745.by улучшил показатель с 18,91% до 21,61% и поднялся с 5-й на 4-ю строчку. Видимость newton.by увеличилась на 5,01 процентного пункта, что позволило сайту в январе
войти
в
ТОП-10
с
показателем
8,17%.
В
октябре
интернет-магазин
находился
на
13-й
строчке
(3,16%).
Nsv.by
улучшил
видимость
с
0,62%
до
5,98%.
Сайт
поднялся
с
33-го
на
8-е
место.
ДОМЕН
ВИДИМОСТЬ
1.
21vek.by
89,6
2.
5element.by
84,2
3.
ozon.by
59,5
4.
7745.by
21,6
5.
sila.by
20,8
6.
emall.by
12,2
7.
newton.by
8,2
8.
nsv.by
6,0
9.
atlant.by
5,9
10.
oma.by
5,3
11.
magazin-atlant.by
4,7
12.
domotehnika.by
3,6
13.
tm.by
3,6
14.
xistore.by
3,4
15.
e-tehno.by
3,2
16.
gefest.by
2,8
17.
magazin-gefest.by
2,5
18.
multimart.by
2,4
19.
delonghi-shop.by
2,3
20.
maunfeld.by
2,1
Сантехника
(ТОП-20
Google)
ДОМЕН
ВИДИМОСТЬ
1.
sanit.by
80,9
2.
santehlux.by
66,1
3.
21vek.by
55,6
4.
keramin.by
45,6
5.
oma.by
31,7
6.
bydom.by
29,3
7.
ozon.by
20,4
8.
ledeme.by
20,0
9.
santehnica-shop.by
17,3
10.
olsan.by
16,9
11.
mile.by
16,7
12.
sanitek.by
15,3
13.
osta.by
14,9
14.
santehdom.by
10,6
15.
fontann.by
10,6
16.
7745.by
10,5
17.
ksk.by
8,6
18.
baumarket.by
7,7
19.
sanline.by
7,4
20.
leroy.by
7,1
Сантехника
(ТОП-20
Яндекс)
ДОМЕН
ВИДИМОСТЬ
1.
21vek.by
90,6
2.
sanit.by
53,5
3.
osta.by
52,7
4.
ozon.by
52,7
5.
oma.by
42,1
6.
7745.by
32,3
7.
santehlux.by
29,9
8.
santehnica-shop.by
24,7
9.
bydom.by
18,1
10.
sanitek.by
11,5
11.
keramin.by
9,1
12.
mile.by
8,4
13.
tm.by
7,2
14.
santehdom.by
5,0
15.
santehshop.by
4,5
16.
mirsan.by
4,3
17.
santehart.by
4,1
18.
domoy.by
3,2
19.
santeh24.by
3,0
20.
mebel-v-vannu.by
2,9
Садовая
техника
(ТОП-20
Google)
ДОМЕН
ВИДИМОСТЬ
1.
21vek.by
43,0
2.
7745.by
35,9
3.
ozon.by
30,2
4.
agrox.by
25,1
5.
50.by
24,2
6.
f-park.by
21,6
7.
ydachnik.by
21,0
8.
st1.by
19,2
9.
avtovelomoto.by
15,8
10.
oma.by
14,3
11.
mechanizator.by
13,4
12.
5element.by
11,6
13.
profi-shtenli.by
11,2
14.
motobloki.by
11,0
15.
hsqv.by
10,4
16.
hoztov.by
7,3
17.
stihl.by
7,2
18.
agropark.by
7,0
19.
maximal.by
7,0
20.
alltractors.by
6,5
Садовая
техника
(ТОП-20
Яндекс)
ДОМЕН
ВИДИМОСТЬ
1.
21vek.by
69,3
2.
ozon.by
67,6
3.
7745.by
28,3
4.
avtovelomoto.by
16,6
5.
50.by
16,1
6.
tm.by
14,0
7.
5element.by
12,6
8.
oma.by
11,4
9.
agrox.by
10,7
10.
voltra.by
10,6
11.
agromart.by
9,2
12.
mechanizator.by
8,0
13.
motobloki.by
7,8
14.
f-park.by
7,7
15.
texno-sad.by
7,4
16.
profi-shtenli.by
7,1
17.
ydachnik.by
7,1
18.
hors.by
5,3
19.
delomastera.by
5,1
20.
belfermer.by
3,7
Мебель (ТОП-20 Google)
Онлайн-гипермаркет 21vek.by стал лидером категории с видимостью 64,84%. Bestmebelshop.by (34,98%) сохранил за собой 2-ю позицию в рейтинге, несмотря на снижение показателя на 6,82 процентного пункта. 3-е место занял магазин мебелиMeko. His visibility in the IV quarter
2024
year
was
31.82%.
Pinskdrev climbed
from
7th
to
6th
line,
increasing
visibility
to
25.57%.
The indicator
dom25.by
increased
from
11.96%
to
15.99%,
which
allowed
the
site
to rank
8th.
DOMAIN
Visibility
1.
21vek.By
64.8
2.
bestmebelshop.by
35.0
3.
meko.by
31.8
4.
aksamit.by
31.0
5.
pinskdrev.by
25.6
6.
ozon.by
22.3
7.
kingstyle.by
16.6
8.
dom35.by
16.0
9.
mebio.by
14.3
10.
nm-shop.by
13.4
11.
standart-mebel.by
10.7
12.
askona.by
10.4
13.
akshome.by
10.3
14.
mirkresel.by
10.2
15.
ami.by
9.7
16.
mebelblizko.by
9.1
17.
divan.by
7.6
18.
divandivanych.by
6.9
19.
oma.by
6.8
20.
vegas.by
6.6
Furniture (Top 20 Yandex)
The Top 10 Yandex has made more notable changes. Mebelblizko.by has risen from 8th to 5th line of ranking. In the IV quarter of 2024 year its visibility was 11.97%. Mebio.by made the biggest jump in positions in the ranking. In October 2024 year the site was 19th, in January it became 7th. His visibility increased by 7.29 percentage points and was 10.46%. Despite the improved indicator, in the
IV
quarter
2024
year
mebel-online.by
was positioned
four
four
lines
lower,
than
in
the
previous one.
With a
visibility
of
9,60%
the
site
took
9th
place.
Also
in the
TOP-10
has managed
to
voyage
store
furniture
“Pinskdrev”,
visibility
which
rose
from
5.29%
to
10.21%.
DOMAIN
VIDENCE
1.
21vek.by
95.4
2.
ozon.by
54.6
3.
bestmebelshop.by
42.0
4.
meko.by
12.8
5.
mebelblizko.by
12.0
6.
domdivanov.by
11.8
7.
mebio.by
10,5
8.
pinskdrev.by
10,3
9.
mebel-online.by
9,6
10.
nm-shop.by
9,3
11.
divan.by
9,2
12.
aksamit.by
8,6
13.
amihome.by
8,1
14.
askona.by
7,3
15.
7745.by
6,7
16.
minsk.ormatek.by
5,2
17.
oma.by
4,3
18.
ami.by
4,1
19.
vishop.by
4,0
20.
belmassiv.by
4,0
Одежда
(ТОП-20
Google)
ДОМЕН
ВИДИМОСТЬ
1.
ozon.by
43,2
2.
wildberries.by
40,7
3.
elema.by
36,5
4.
markformelle.by
36,0
5.
lamoda.by
35,6
6.
conteshop.by
22,2
7.
sportmaster.by
21,3
8.
bellavka.by
19,2
9.
pizhon.by
17,1
10.
q5.by
14,3
11.
fh.by
12,7
12.
hunkemoller.by
11,5
13.
ramonki.by
11,4
14.
belbazar24.by
11,0
15.
serge-fashion.by
10,7
16.
nelvamoda.by
10,5
17.
bigstar.by
9,3
18.
keyman.by
8,2
19.
noho.by
7,4
20.
21vek.by
7,0
Одежда
(ТОП-20
Яндекс)
ДОМЕН
ВИДИМОСТЬ
1.
lamoda.by
59,6
2.
ozon.by
54,2
3.
wildberries.by
47,9
4.
markformelle.by
30,2
5.
21vek.by
15,6
6.
bellavka.by
13,1
7.
ramonki.by
10,9
8.
elema.by
10,8
9.
sportmaster.by
10,2
10.
samaya.by
9,5
11.
hunkemoller.by
8,7
12.
conteshop.by
8,4
13.
q5.by
7,9
14.
edelicashop.by
6,3
15.
belbazar24.by
5,8
16.
shop.milavitsa.by
5,4
17.
milady.by
5,1
18.
pizhon.by
3,5
19.
codi.by
2,6
20.
respekt.by
2,2
Косметика (ТОП-20 Google)
1-е место принадлежит mila.by (58,33%). В январе 2025 года ozon.by и dnk.by поменялись местами. Теперь 2-е место занимает магазин косметики DNK (40,10%), а маркетплейс с показателем 38,61% спустился на 3-е. На 4-й строчкеThe network of stores WOC (38.40%). Belita-shop.by increased visibility from 26.86% to 35.88%, which allowed the site to rise from 8th
to
5th
position
in
the
rankings.
Golden Apple
improved
by
7.07
percentage
points
and
placed
at
6th
position
with
a mark of
35.03%.
7th
place
in
the
IV
quarter
of
2024
year
was taken by
the
internet store
of
professional
cosmetics
for
hair
“Beauty”.
His
visibility
was
29.85%.
DOMAIN
Visibility
1.
mila.by
58.3
2.
dnk.by
40.1
3.
ozon.by
38.6
4.
woc.by
38.4
5.
belita-shop.by
35.9
6.
goldapple.by
35.0
7.
hairprof.by
29.9
8.
21vek.by
26.6
9.
beautyzone.by
21.2
10.
milan.by
19.2
11.
pudra.by
16.4
12.
beauty-shop.by
13.6
13.
skinfood.by
13.1
14.
krasavolos.by
12.4
15.
wildberries.by
11.1
16.
hb-shop.by
11.1
17.
cosmopro.by
10.0
18.
cosmoshop.by
9.1
19.
shop.cravt.by
9.1
20.
oz.by
8.4
Cosmetics (Top 20 Yandex)
The largest increase in visibility in Yandex was made by the internet store “Golden Apple”. The index increased by 16.11 percentage points, which allowed the site to rise from 4th to 1st place (50.18%). 4th was Marketplace Wildberries
(28.43%),
whose
visibility
in
the
IV
quarter
of
2024
year
decreased
2.7
fold.
The
3rd
line
is still
occupied by
ozon.by
(42.42%).
His
indicator
increased
by
7.45
percentage
points.
The
Cosmetics
DNK
DNK
store managed to
stay
a
line
up
and
stay
6th
(17.97%).
In
7th
position
is
oz.by
with
visibility
17.20%.
DOMAIN
Visibility
1.
goldapple.by
50.2
2.
21vek.by
49.0
3.
ozon.by
42.4
4.
wildberries.By
28.4
5.
mila.by
26.1
6.
dnk.by
18.0
7.
oz.by
oz.by
17.2
8.
woc.by
11.7
9.
belita-shop.by
9.7
10.
y-r.by
7.1
11.
shop.cravt.by
5.6
12.
cosmopro.by
5.5
13.
hairprof.by
5.5
14.
theskin.by
5.1
15.
profi-cosmetics.by
4.9
16.
beautyzone.by
4.8
17.
pudra.by
4.1
18.
lamoda.by
3.7
19.
parikmacher.by
3.3
20.
beauty-level.by
3.2
Pet stores (Top 20 Google)
Leading the category was marketplace ozon.by (64.81%). 2nd position owned by internet store Garfield. In the IV quarter 2024 year its
visibility
increased
by
4.75
percentage
points
(63.12%).
5th
place
was taken by
ezoo.by
with a
indicator of
37.80%.
Wildberries
improved
visibility
from
6.40%
to
20.11%,
which
allowed
the
marketplace
to rise
from
20th
to
7th
line
of
the
ranking.
Vetapteka
“Doctor
Vet”
(vetapteki.by)
shifted
to
a
line
lower,
though
its
indicator
increased
by
4.49
percentage
points.
Now
the
site
ranks
8th
position.
DOMAIN
Visibility
1.
ozon.by
64.8
2.
garfield.by
63.1
3.
zoobazar.by
57.4
4.
21vek.by
43.3
5.
e-zoo.by
37.8
6.
giperzoo.by
28.5
7.
wildberries.by
20.1
8.
vetapteki.by
20.1
9.
megazoo.by
12.9
10.
7745.by
12.6
11.
hvostik.by
12.5
12.
zoobaza.by
11.5
13.
zooqi.by
11.3
14.
gavrik.by
10.8
15.
zooaqua.By
10.3
16.
zoogid.by
8.2
17.
zoo1.by
7.7
18.
zoovsem.by
7,4
19.
biodesign.by
5,8
20.
aquareef.by
5.5
Pet Shops (Top 20 Yandex)
In Yandex Wildberries lost position and moved from 1st to fifth place. In IV quarter 2024year its visibility decreased from 74.16% to 48.23%. The leader was ozon.by,
whose
visibility
was
79.64%. Zoobazar.by
improved
by
2.78
percentage
points
and
reached
a mark of
53.15%.
Value
of
the
internet store
gavrik.by
in
IV
quarter
2024
year
was
18.84%,
a
increase
by
8.74
percentage
points
allowed
the
site
to rise
from
8th
to
7th
place.
9th
and
10th
lines
occupied
by
giperzoo.by
(12.81%)
and
megazoo.by
(10.70%),
which
previously
were
in
12th
and
11th
position.
DOMAIN
VIEWS
ozon.by
79.6
2.
21vek.by
60.6
3.
zoobazar.by
53.2
4.
garfield.by
48.3
5.
wildberries.by
48.2
6.
e-zoo.by
29.2
7.
gavrik.by
18.8
8.
7745.by
14.5
9.
giperzoo.by
12.8
10.
megazoo.by
10.7
11.
vetapteki.by
10.3
12.
zooaqua.by
8.4
13.
shop-pet.by
5.7
14.
zooqi.by
5.1
15.
zoofauna.by
4.6
16.
aquareef.by
4.3
17.
bestfriend.by
4.3
18.
antkingdom.by
3.9
19.
antsminsk.by
3.9
20.
hvostik.by
3.4
About The Visibility Study
For the Quarterly Visibility Study of Sites On the Binet Specialists AMDG analyze more than 5 5 000 internet resources. Visibility, as different from the positions in output, considers how often users searchforthatorthatsomeinformation,andalsohavingthesitenot onlyintheTop 10,butandintheTop 5,Top 3ofthesearch results.
TheVisibility Levelshowshowoftenusersnoticethesiteinthesearchreport.Trackingthisindicatorallowstoevaluatethepositionofthecompanyrelativetocompetitorsand,basedontheresults,buildthestrategyofSEO promotion.Studyingthe dynamics ofvisibilitywillhelpbusinessownersnot onlytoformulatethegoalsofSEO promotion,but alsotoassessitseffectiveness.