
The Marketing and Communications industries across the world are striving to achieve the highest performance for their projects, introducing innovative strategies, modern technologies and creative solutions, and marketing has long been one of the key factors influencing the success of companies and rightfully earns the encouragement and recognition of teams, who have contributed to the development and implementation of successful projects.
With the purpose of promoting the most effective brands and agencies, in in international practice it is accepted to publish annual ratings compiled by professional industry associations. In Belarus The Rating of the effectiveness of brands is compiled in accordance with international standards by the Association of Communication and Marketing Agencies, ACMA. The rating is based on the results of projects with proven effectiveness with status as awards of the prestigious professional Award Advertising & Marketing Awards. Over the years of existence the ADMA AWARDS Awards have become the symbol of the top of marketing mastery, opportunity to share experience and expertise with colleagues, a coveted award for companies in
different
spheres
of
activity.
The
Rating
of
efficiency
brands
2024
included the
most
successful
in levels
of
marketing
international
and
local
brands
represented
in
the
market
in
Belarus.
Brand
Ball
1
Alivaria
82
2
Pepsico
66
3
Alfa
Bank
54
4
Lidskoye beer
45
5
BREMOR
38
6
Savushkin
36
7
BNB-Bank
24
8
Betera
16
9
av.By
15
9
Stada
15
11
21vek.by
14
12
Оазис Груп /
Бобруйский
Бровар
11
13
Yandex
10
14
Белоруснефть
9
14
Морозпродукт
9
16
МТБанк
7
17
Sertsa
/ Яндейл
6
17
Visa
6
17
А100 – development
6
6
20
Unihelp
5
5
20
Active Leasing
5
20
MTS
5
23
Paritetbank
3
24
life:)
2
2
24
Ingman Academy
2
2
24
Kommunarka
2
27
BCS Academy LTDA
1
27
Belbet
1
1
27
X-.Labs inc.
1
1
27
Aigenis
1
27
Atlant-M
1
27
BBSB-.Bank
1
Annually the ACMA initiative forms also Ranking of Creativity agencies, Rating of effectiveness of agencies and Personal Rating of effectiveness ofmarketers.PersonalRatingofeffectivenessofMarketers2024willbeannouncedattheConferenceInternationalConference”