Digital-agency AMDG presented monthly analysis of the effectiveness of brands in social media. In the material for November: “Appetizing” collaboration from LUXVISAGE and memeology from OZ, which brand launched a male beauty contest, how to protect yourself from fraudsters thanks to the A1 initiative, where to find the itinerary for traveling in Belarus.
Contact
In November the page 21vek.by moved from 2nd to 9th line of ranking. The online-hypermarket place was taken by Mark Formelle’s account Mark Formelle, which was 3rd in October . The Community Isle of Purity and Taste has moved from 7th to 16th position. The Kufar page has grown immediately by 3 points, it is located on the 7th line. The position up, in comparing with the last month, moved
the brand CONTE, which in November was the 8th. The page MTS managed to grow from
12th to 10th place.
The most popular on Mark Formelle on Vkontakte was the record about the unbelievable properties of socks. The brand told how this element of clothing helps
improve the quality of sleep. The post received about 60 likes. In comments users
shared unusual discoveries about the use of socks. The post collected more than 20 messages from subscribers.
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The Page Kufar for November was posted 23 records. 9 of these are
in short video format. The most notable movie on the page is seenmore than 4 thousand times.
In there is an advertising aggregator showing a house for a day with a salt sauna. Review received 7 liked and 8 comments.
CONTE and A1 in November changed places.
The leadership is now owned by the clothing brand, and the telecom operator is on the second
line. Mark Formelle lost 3 points in the ranking and took 6th place. From 9th to 3rd position the Community of Belita. Belavia’s account moved to 2 lines down and became 8th.
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In October A1 released the second part of the ecocomic book about Eva and Seva, and in November continued telling the adventures of these heroes. The most notable post about the new episode of the comic has received more than 80 favorites. On average each post on the
community page in November was rated 47 times.
The Belorusneft network of gas stations can be called the
chief ambassador of travel among Belorussian brands. In November the company continued the rubric about tourist routes and told where to visit in Vitebsk. The publication about the attractions of the regional city is rated by 14 users. The record has received 6 favorites less than the most notable post of the month.
Onclassniki
First place of the rating in Onclassniki is
owned accountMirtrik, which in October was 3rd. The Mirtrik place was taken by the Page of Euroopt, having added one position at the end of October . Savushkin product has grown immediately by 3 points and moved to the 7th line.
A1’s A1 account has moved up from 11th to 9th place. Mark Formelle in November closes the
top 10 leaders in OneClassics. In October the brand was on the 9th position.
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“Savushkin product” helped subscribers add colors in autumn evenings. The manufacturer published a recipe for a bright cream soup from vegetables, which gained almost 200 likes and 17 reposts. In a month the page had 4 posts, which in the average have received 98 “grades.”
A1 in Onclassniki told about a new initiative to protect from cyber fraud. The brand launched a informational campaign #Think5seconds, to encourage people not to hurry to comply with requests from unfamiliar people. The post
about the event was liked by 18 users, and in the average November posts in
the community received 9 likes.
The CONTE brand managed to increase immediately by 2 positions and move to the 3rd line of the ranking. Maker of clothing has moved account “5 elements” to 4th place. Fifth in November was the page of “Mila”, which in October owned the 4th line. The Fixprice network increased
at the end of the Ami Furniture by 2 points in the end of
the autumn and went up to 6th.was placed on the 7th line. The 8th place was taken by the account of LUXVISAGE, which was the 12th in October. 9th place was the account of Euroopt, in November it dropped to 3 positions.
Mark Formelle in November conducted a beauty contest among men and submitted 20 finalists for online voting.voting. The publication with the
candidates for winning was rated 7.6 thousand subscribers, while more than 3 thousand users left
the finalists under the post. Total in the last month in the brand’s account appeared 86 posts, which in average gathered 2 thousands of likes.
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In October the LUXVISAGE page was posted 16 records, in November – 3 fewer. But the activity
indicators in the account brand increased. Most of all the laikes gathered a post
about “appetizing” variants of autumn makeup. In the video a girl blogger tries on her makeup in cool chocolate, warm brown and pomegranate shades. The post has been viewed 465 465 thousand views and rated 47.4 thousand users.
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The leader in coverage was a joint roll brand with a popular blogger, which has been seen by
more than 1.7 million people. In the publication, the girl talked about the tonal cream from LUXVISAGE.
Reels received 19.1 thousand likes and 140 comments. In addition to this publication the video 1 million views also has gained a million views.joint video with another blogger. The girl talked about the new shades of the brand’s tints. Her recommendation was rated 32.4 thousands of users
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The page 21vek.by publishes more recipes. In October the online hypermarket published 2 posts with recipes, and in November there are already 3. The most notable publication of month about a way to cook quiche with mushrooms and chicken has received 4.8 thousand clicks and almost 110 comments. The post has reached almost 300 thousand users, as it was created in collaboration with a cooking blogger and published simultaneously by two authors.
X
In the rating of brands in X MTBank increased its performance and moved from 8th to 8th.to the 6th line. Belgazprombank in October was 6th, and in November dropped to 7th position. 8th in the rating is the account Biblio-bookshop, which in the middle of the autumn was on the 7th line.
In the account life:) in November announced
December mass skating on skates in Minsk. In Honoring its birthday the telecom operator prepared
a few free sessions for citizens, where the guests were treated with hot beverages. The publication of the event was seen by almost 200 users.is the most popular and is the most notable in the brand’s account. The most liked branch of tweets about new emoji, the release of the Poverbank from Xiaomi, the launch of the #Think5seconds from A1 and AI ads from Coca-Cola. The series of posts has been rated by 24 users, and 3 of they re-posted the record to themselves on their page.
TikTok
The first place ranking in TikTok in November is Aviasales. October’s leader Burger King, lost 3 positions and became 4th. The 3rd place – Alpha-Bank, which in the middle of the autumn owned the 6th line. Account “BELA-KOLA” dropped from 3rd to 5th position. KFC lost 2 points in the table and became the 7th. The Page of the Aquapark Lebyazhiy has grown th – it became the 9th. From 14th to 10th place the account 21vek.by.
Aviasales used a popular trend to stimulate activity in their account. The video about the “best” Belarusian version of Paris has gained almost 3 million views, received more than 265 265 thousand likes and 2.9 thousand comments. Reposted the video 236 thousand people.
The leader in the number of messages under the video was publication, in which the company asked subscribers to tag who should buy him a plane. More than 14.2 14,200 thousand users have left comments under this video.
In his account on TikTok 21vek.by published clips about how Belarusians receive gifts for answering questions. The most appreciatedviewers the November video received more than 2.6 million views. In this video the hero answered questions on literature and received a book for correct answers. The publicationleadintheleaderinthenumberoflikesandclicksoftheshare button.The videohasgathered280thousandsofratingsandabout7thousandsofreposts.
The most viewedwas
Thebookstore chainOZOZsupportedtheChillguytrendandadaptedtheideatoencouragepeopletobuybooksoutsideofage.
Methodology
IntheStudyoftheeffectivenessofleadingsocialnetworkstheAMDGexpertsanalyzenotonlyquantitative(numberofsubscribers),butalsoqualityindicatorsofpagemaintenance(ERday/ERpost-ratiooflikes,comments,repostsandsavingsofpoststothe number ofsubscribersinadayandperpost respectively).
In addition, the frequency with which the communities are maintained is also taken into account.первоеместо.