Queen Street in Cardiff has ranked as the UK’s most appealing high street by new consumer research from American Express and GlobalData.
The study, which surveyed 2,000 consumers across Britain to pinpoint what they believe makes for a great high street, was combined with in-depth analysis to identify the locations with the winning formula.
Factors such as an attractive mix of retailers topped shoppers’ wish list (67%), with good parking a close second (62%).
The research found that customers also value independent pubs and restaurants, with over half (52%) saying these make a high street ‘great’.
The charm of locations with ample entertainment and leisure options such as cinemas and theatres, was highlighted by over a third (36%) as the research also revealed that almost three quarters (73%) of shoppers believe their local high street will remain important to their everyday lives in 10 years’ time.
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Queen Street in Cardiff topped the list due to its variety of retailers and scored highly for both accessibility and transport links.
The central shopping streets (Northgate, Southgate, Eastgate and Westgate) of Gloucester ranked in second place, singled out for a thriving independent restaurant scene, and taking the top spot for leisure options.
In third place was Eastgate Street in Chester, which scored highly for its range of independent retailers and overall aesthetic appeal – all assessed as part of the analysis.
American Express general manager, UK merchant services Dan Edelman said: “Each of the top locations identified by our research offer exceptional retail experiences blended with choices to socialise and relax.
“Consumers continue to value our high streets and believe they will remain important well into the future. While there is no one solution to guarantee ongoing success, it’s encouraging to see there are plenty of opportunities for collaboration to help deliver this winning formula.”
GlobalData head of retail consulting Matt Piner added: “With consumer expectations and shopping habits evolving at pace, high streets are having to continuously adapt to stay relevant.
“The locations getting it right benefit from higher footfall and spend; in fact, our analysis shows millions of pounds of additional consumer spending could be unlocked for a typical high street that delivers on the factors shoppers care most about.”
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