Analysts from the Zoozavr chain have found out how customer demand is changing in the category of “Toys for cats and dogs,” as well as how often and what kind of toys pet owners buy.
Source: "Zoozavr"
According to a survey conducted on the retailer's social networks, 60% of pet owners regularly pamper their pets with a new toy, keep up with new products and buy them as soon as they see them on display. 17% of respondents consistently buy new toys once a month, 11% of buyers see a toy in their purchase receipt no more than once a year, and 12% do not consider it necessary to buy toys for their pets at all.
Over the past year, sales of toys for cats and dogs have grown by 76%. In 2023, dog owners were more likely to buy toys, while in 2024, cat owners began to delight their cats with a new toy more often. Most dog toys are bought in the summer-spring period, and for cats, on the contrary, in the cold winter months. Every fourth Zoozavr buyer prefers toys from the retailer's own brands.
The most popular toys for cats are: toys with added catnip, cat teasers, and various balls/birds/mice. For dogs, the most popular toys are: rubber toys of various shapes, balls and soft squeaky toys, as well as sticks, bones and flying saucers.
Today, more than 350 types of toys for dogs and cats, including those under our own brands, are available to customers of the Zoozavr chain. All toys are made from safe and tested materials and have all the necessary quality certificates.
"According to the 2023 pet census, more than half of Russians are now pet owners. As never before, a culture of caring for pets and treating them as a full-fledged family member and best friend is developing in our country. Dog and cat owners have begun to buy gifts for their pets more often, both on the eve of family holidays and without a special reason ," commented Fyodor Zyuzikov, Managing Director of the Zoozavr chain of stores.
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