The Perekrestok retail chain is launching its own brand, “Wonderful Far”. At the start, the line will include kvass, lemonades and candies.
Source: X5 Group
All products of the “Wonderful Far” brand will be produced according to classic recipes (and according to GOST standards, where applicable). Each product went through several stages of evaluation and quality control – from production technology to tasting.
“We wanted to create a line of products that would introduce our young audience to classic Soviet desserts and drinks, and evoke a pleasant feeling of nostalgia among our more mature audience. Another important feature is the packaging of the products, which is made in a Soviet design familiar to many,” said Alexander Kovalenko, director of private label development for the Perekrestok chain.
The first products under the “Wonderful Far” brand were kvass, “Duchess” lemonade, sweets and fudge. By the end of the year, the retail chain plans to expand its product range with other typical items, such as the “Cockerel” lollipop, “Stolichnaya” and “Korovka” candies, as well as “Creamy Toffee”.
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