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"M.Video-Eldorado": the Honor brand became the leader in the market of folding and folding smartphones based on the results of the first half of 2024

«М.Видео-Эльдорадо»: лидерами на рынке складных и раскладных смартфонов по итогам I полугодия 2024 года стал бренд Honor

Group "M. Video-Eldorado analyzed statistics on sales of folding and folding smartphones in the sales channels of M. Video-Eldorado " in the first half of 2024. The leader in the segment of folding models was the Honor brand with the Honor Magic V2 gadget, and in the segment of folding gadgets – Samsung Galaxy Z Flip 5.

fizkes/Shutterstock/Fotodom

fizkes/Shutterstock/Fotodom

The top 5 brands in unit and monetary terms in the first half of 2024 included Samsung, Huawei, Honor, Motorola and Oppo.

In the first half of 2024, Russians bought 27% more folding and folding smartphones in monetary terms from the M.Video-Eldorado network compared to the same period last year. In 2022, similar models were produced by Samsung and Huawei, in 2023 the number of brands increased to five – Motorola, OPPO, Tecno were added, and in 2024 – to six thanks to the entry of folding and folding smartphones of the Honor brand into the market.

At the end of the first half of 2024, the leader in the folding phone segment was the new Honor Magic V2, and in the folding gadget segment – Samsung Galaxy Z Flip 5.

"M. Video-Eldorado opened the first multi-brand zone with premium equipment in a retail store

Group "M. Video-Eldorado "submitted an application to Rospatent to register the brand "M.finance"

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