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Pyszne.pl wants a uniform VAT rate for catering services
Anniversaries, meetings with friends or Sunday afternoons with family. In such moments, we are often accompanied by sweets: sumptuous cakes, traditional cakes or crunchy cookies. As much as 79 percent Polish men and women declare that they improve their mood, and 41 percent respondents visit a confectionery shop 3-4 times a month to buy their favorite sweets[1]. Now, thanks to the cooperation of Pyszne.pl and the Cukiernia Sowa chain, this confectionery shop can "visit us".
A combination of tradition and new technologies
Cukiernia Sowa is a family business whose tradition dates back to 1946. Its history began in Bydgoszcz with… bread, but soon the offer also included sweet products, which became the company's showcase. Over time, they were appreciated not only by Bydgoszcz residents, but also by residents of all over Poland.
Currently, Cukiernia Sowa has 165 outlets, including 45 own outlets and the rest run by franchisees. The chain continues to develop dynamically, an example of which is the search for new, non-stationary sales channels and its debut on Pyszne.pl.
Platform users now have the opportunity to appreciate the taste of Cukiernia Sowa's products and take advantage of the wide offer including cakes, cakes, chocolate accessories and ice cream, as well as bread. In selected locations, they can also order items from the lunch menu.
– This is an important step in the dynamic development of Cukiernia Sowa. Our presence on Pyszne.pl fits perfectly into our strategy, according to which we put customers and their needs first and invest in modern technologies, including: by opening up to new distribution channels – says Michał Sowa, member of the management board of Cukiernia Sowa. – Our q-commerce tests have been ongoing since March this year. in 17 company stores. We are gradually increasing the range and range of the offer, and in the next stage we will also introduce this solution to our franchise confectioneries. We want to be as close to our customers as possible, both on special occasions and in their everyday lives, whenever they feel like a sweet snack – he adds.
Comfort comes first
Pyszne.pl is also looking for further development opportunities, which is consistently building its position in the convenience sector. This is the company's response to the growing popularity of online shopping among Poles – according to the "E-commerce in Poland 2023" report, already 79 percent. of them buy online, including 44 percent orders groceries online.
– We are looking forward to the partnership with Cukiernia Sowa. It is a brand with traditions that guarantees the highest quality of products, and at Pyszne.pl we want to offer our customers the best, in an affordable way and with reliable, on-time delivery. This is another important step towards the development of our business beyond delivering orders from over 15,000 restaurants to our users. Our mission is to make it easier for Poles to have access to the products they need immediately. Now they will be able to order, for example, a cake for coffee or just coffee when unannounced guests drop by, and in the near future also other products. We are currently in talks with various potential partners from outside the catering industry – says Arkadiusz Krupicz, managing director and co-founder of Pyszne.pl.
The “convenience trend” is already clearly visible among platform users. Data from the "Food Trends Report 2023/24 Pyszne.pl" show that almost every fourth of them places an order in the application or on the website when they have a craving that they need to satisfy or just want something. So if our thoughts start to occupy a donut with pistachio filling or a cheesecake with strawberries – nothing could be simpler. Just a few clicks on Pyszne.pl and your favorite treat from Cukiernia Sowa will be on its way to our door.
[1] Sweet Business – how much does the average Pole spend on sweets? Infographic, Słodki Biznes – how much do statistics spend on sweets… – ING Community – 31086.
