in-Store Media summarizes the Flamin' Hot and Pepsi campaigns in Auchan
The brief itself, in which we were to support the marriage of two complementary products in the store: the new Flamin' Hot flavor for Lays, Cheetos and Doritos and the new version of Pepsi, was an interesting challenge for us. Thanks to the fact that these two campaigns took place simultaneously in two store aisles, the consumer could feel the reach and the brands gained high visibility – says Bartosz Domaradzki, general director of in-Store Media Polska.
FritoLay and Pepsi campaigns started at the end of May and ended on June 26 this year. The Flamin' Hot branding was visible in Auchan on large-format XL and XXL floor stickers (i.e. floor stickers measuring up to 25 m long and 2.5 m wide), on hangers at the entrance to the alley, on stoppers and wobblers at the shelf.
