“Rating Binet” announces the start of the rankings of web-developers and digital-agencies Belarus 2025 year, and also celebrates its 15thanniversary.
In 2009 for the first time was compiled Rating SEO-companies, and a year later appeared Rating web-studios. For all 15 15 years of work project in different ratings took part more than 300 Belarusian internet-agencies.
For every years of existence of the project to it did not lost interest in players market. Some were showing their interest as participants, some were trying to copy the project to create their own rankings. But today to today “Rating Binet” is still the only independent rating project in the country in the sector of development and internet promotion, The Project continues its work from year to year and does not lose interest from Belarusian companies participants, clients, and not only.
In 2025 year by tradition the best will be named the best web developers,
The Rankings will be compiled by the recognized market participants methodology based on their performance for 2024 year.Keeping the methodology allows Participants Rankings to evaluate their positions from year to year compared with other players.
The results of rankings allow potential customers to make more informed decisions about cooperation with that or any agency. According to data participants approximately 50% of applications from clients come from the “Rating Bynet” (ratingbynet.by).
Receipt of applications for participation in Ratings and Competition 2025 year is until 26 January 2025 year (inclusive). If payment by 31 December by 31 December for participants there is 20% discount .
Participants of the Rating must fill out the application on the page of the relevant rating and provide data about the results of their work for the period from 1 January to 31 December 2024 year. The results of the rankings will be announced in April 2025 of the year at a general ceremony. All participants receive diplomas.
Project “Rating Binet” traditionally accumulates trends and evaluation of the situation in the market by totals 2024 year:
- No major changes in the market for the year have occurred.
- The fewer requests for simple sites, which are usually required by small businesses.
- The most requests are for sites from the e-commerce, portals and services category, with a decreasing share of corporate sites and landings.
- The number of more requests for automation, integration with other business processes company and ensuring information security
- The number of Russian clients is increasing.
- Developers are actively expanding the Western client pool.
- Customers want more for the same money.
- Developers and agencies are reorganizingtheir processes, to be more efficient.
Main Trends 2024-2025 years in the digital promotion segment:
- Businesses are ready to spend more on creative, production, special projects, bloggers and paid targeting. Prices are rising.
- The cost of lead from social media has increased by approximately 15-20%
- Problems with analytics from the side of clients, especially in services and in B&B.
- Part of the content is blocked by neural networks. Customers are trying to use tools II
- For SEO the use of II has become more scale: AI is used to generate cheap content (replacing bad copywriters) and to translate texts. But far further than this threaded practical application for II has found.
- Almost all foreign foreign Online Services for SEO refused to work with RB/RF, and a few local services have discontinued work – the trend is for the expansion/deterioration of the quality of services.
- In SMM there is a increasing shift to Instagram. Tick-tock has not fulfilled hope as the next next big thing for business despite the bigger volume of audience than Instagram.
- There is dumping from the sides of competitors and new players.
- There is no lack of skilled employees in the market. The problem is with levels in middle and senior segments.
- Average check on SEO has dropped by approximately 10-15%. Market and skills in the segment are decreasing.
- Average check on SMM increased by approximately 20%.
- The profile of clients has changed (client doesn’t understand the value of service, often change contractors). All marketing tools work, but you need to know how to work with them.
Results of Ratings From Past 2024 Year
In 2024 Year in Rating web-developers took part 12 companies, which for the reported period realized 854 projects. The total turnover of participants exceeded $5 million. Almost 5% of the developers’ projects exceeded budgets of $30,000. The Competition of Sites had 46 projects participating.
The Rating SEO-companies Belarus 2024 year took participation 8 agencies. Participants Rating were realized 1078 projects. Average check in month on SEO still is $350. The total turnover of participants of Ratings exceeded $4.5 million.
Rating SMM Agencies Belarus 2024 year collected 7 participants, which for a year realized 233 projects. Total turnover of participants Rating was $1.25 million.
From the History of the Project “Rating Binet”
In the first Rating of SEO-companies took participation 16 agencies, and in the Rating of web-studios – 28 studios.
Before 2013 year “Rating Binet” was one of the projects of the internet resource Marketing.by, and from 2015 year it became a separate platform or service, which to present today times allows customer companies to receive objective information about the main players of the market, their competencies by the necessary parameters and to decide about cooperation with that or other agency.
From 2015 year in parallel with Rating web-studios began to Competition of websites, by the results of which is compiled Rating of creativity web-studios.
From 2016 year to pool of main ratings added Rating of internet agencies by satisfactionclients, which was compiled by the international methodology exclusively by the feedback of clients participants. Since the same year the Rating of
agencies on contextual advertising, and from 2019 Rating of digital agencies.
Also from 2019 year in the Rankings of SEO-companies and web-studios are compiled Top of agencies with considering their specialization by the main segments of business: e-commerce, automotive, finance/banking, medical, furniture, construction and services for business, industry and government organizations.
In 2019 year the Rating of SMM Agencies was launched.
Methodology of evaluation and ranking companies in this Rating was developed with participation Sergey Kuzmenko, Director of Web and Market, business coach and author of training courses on Internet Marketing and PR in Social Media SMMREADY.
A further step in the development of the Project “Rating Binet” was
the appearance in 2020 year Rating PR-agencies, Competition of PR Projects and Rating of Creativity of PR Agencies.
The results of all Rankings are presented on thesiteratingbynet.by.
Reference
Aboutthe”RatingBynet”-independentandnotaffiliatedwithanyoneoftheparticipantsinthemarketproject.Organizerhas been conductingRatingssince2009year.ForyearsexistenceprojectwereprovidedRatingsweb-studios,Competitionswebsites,RatingsSEO-companies,RatingsSMManddigital-agencies,RatingsCreativity,RatingsCustomer Satisfaction,RatingPR AgenciesThe results ofallratingsarerepresentedonthe
The maingoalsoftheprojectaretocontributetoimprovetheecosystem,business relationsbetweencustomersandexecutorsininternet business,trackdynamicsofthedevelopmentofseparatesegmentsofthemarketinternet promotionandtrends.Rankingshelptoreceivecustomersobjectiveinformationaboutthemainplayersin themarketandtheircompetenciesbya number ofkeyparametersindifferentsegmentsofinternet>services.
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