ProCook reported a “strong trading performance” over the golden quarter. Sales for the kitchen specialist jumped 11.2% to £25.6m in the 12 weeks to 5 January, driven by a 12.4% rise in retail revenue to £16m.
Online sales increased 9.2% to £9.6m, up 7.1% in like-for-like terms, which it attributed in part to sales from its relaunched Amazon UK marketplace.
The retailer opened five new stores during the quarter and will open three more over the next couple of months.
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ProCook chief executive Lee Tappenden said: “We have delivered a strong trading performance in the important peak period, continuing to outperform the market, whilst providing excellent-rated service to our growing customer base.
“Performance was particularly strong in the later part of the quarter as a result of the actions we took to elevate our Black Friday and Christmas campaigns this year, supported by improved promotional and seasonal product ranges, and stronger inventory levels.
“This performance was in line with our expectations for the full year which, notwithstanding ongoing consumer uncertainty, reflects the typical benefit from second-half weighting of revenue and profitability, combined with our retail network expansion, margin improvements and ongoing cost discipline.”
Tappenden said the business made “good progress” against its strategic priorities and is confident in delivering against its ambitions of 100 stores, £100m revenue and 10% operating profit margin.
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