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Popeyes introduces new products to the menu and launches a campaign

Popeyes wprowadza nowości do menu i startuje z kampanią

The distinguishing feature of the new Popeyes offer will be glazed Fillet Nuggets, i.e. boneless chicken in as many as 3 sauces to choose from. – Such an offer is hard to find in similar concepts on the Polish market, and it is a real treat for lovers of boneless chicken, which is why we decided to expand this item in our menu. From now on, in addition to the well-known wings in Voodoo Sweet Chilli sauce – Voodoo Wings, our guests will be able to taste 2 more sauces: Bold BBQ Wings (smoked, classic American sauce) and Cheese Wings (creamy cheese sauce). Another new product is Filllet Nuggets, also available in all 3 sauces – Jakub Aleksandrowicz, Popeyes Marketing Director. For real foodies, we have prepared the opportunity to enhance the taste by adding cheese sauce with chives to each version – he adds.

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All products can be purchased solo and in sets (medium fries and unlimited refill of any drink) of 3, 5 and 8 pieces. Popeyes promises that its juicy and crispy Louisiana Wings & Nuggets will now give consumers an even bigger burst of flavor thanks to the glazing of two new sauces.

The product launch is accompanied by a campaign with the slogan "Always be in the sauce", which can be interpreted on two different levels.

– Being in the sauce means being in a good mood, but at Popeyes you can also be physically in the sauce from our Louisiana Wings & Nuggets – slightly dirty and that's also ok! We assume that food gives us a lot of joy, that it makes us feel good and that after trying new items at Popeyes, our mood improves – comments Jakub Aleksandrowicz.

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