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A spike in sales of fans and garden pools
The garden market in Poland is growing stronger
According to available statistics, the garden products market in Poland was worth PLN 1.33 billion in 2019[2], and in 2023 this value was already PLN 1.6 billion, which translated into an increase of over 20%.[3]
In 2022, the average value of one online basket for garden products was approximately PLN 273.[5] In turn, according to other data, in 2021 only 4% of Poles decided to purchase garden products in the range of PLN 251-500, and a year later this percentage increased to 17%.[6] These data illustrate the changing consumer preferences of Poles, who are more and more willing to spend money on garden equipment. This is also confirmed by ERLI data, which shows that in the second quarter of 2024, even several hundred percent increases in sales of products from the Home and Garden category were recorded. Swimming pools enjoyed the greatest interest between March and May 2024, with sales increasing by 117% compared to the same period in the previous year.
What do Poles most often buy for the garden in the summer?
Recently, the largest percentage of transactions were garden furniture. The set costing just over PLN 600 was a hit. Other popular categories are tools, dominated by trimmers, lawn mowers and sprayers. Among the garden architecture that adds character and functionality to garden arrangements, the most common choices are pergolas or greenhouses and small finishing elements. Swimming pools are very popular, especially on hot days. Customers are interested not only in inflatable options, but also large frame tanks with a diameter of over 3 meters, to which water pumps are attached.
– After Easter, we observed an almost double increase in garden furniture sales compared to last year. We also recorded a large increase in interest in swimming pools (+117%), as well as garden tools (+46%), which shows that ERLI's offer has expanded significantly, comments Katarzyna Kierach.
E-commerce is entering Poles' gardens
According to statistics, currently as many as 70% of Poles pay for online purchases via the BLIK payment system, which is one of the most popular and safest transaction methods available on the Polish market.[8] This is also emphasized by ERLI statistics, which show that over 40% of transactions on the platform are paid via the BLIK system.
79% of Poles shop on their phones, which emphasizes how much they value convenience, speed and accessibility. At Erla, purchases made via the application already constitute over 50% of all transactions carried out on the platform, and the average shopping basket in the application is approximately 5% higher than in the case of purchases made via a web browser – informs the online store. In turn, in the application itself, the average basket value of users of iOS (Apple) phones is 37% higher than that of customers with Android devices.
