- In Poland, the largest number of purchases from SMEs were made by customers from the Masovian Voivodeship (over 5 million products), the Lesser Poland Voivodeship (over 4.4 million products) and the Greater Poland Voivodeship (over 3.7 million products).
- Amazon is introducing additional incentives for sellers – from August 12, 2024, entrepreneurs who start their business on Amazon.pl will be exempt from the subscription fee for the first 6 months from registration, the sales commission fee for a period of 6 months, and can additionally gain up to 50% discount on sales in the Fulfilment by Amazon (FBA) model.
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Entrepreneurs in Poland play a key role in the economy, generating nearly two-thirds of GDP (67.9%), of which almost half (45.3%) is contributed by SME sellers. The latest data from Amazon shows that small and medium-sized entrepreneurs are successful in e-commerce, especially in marketplace services.
From August 12, 2024, entrepreneurs who start their business on Amazon.pl will be exempt from the subscription fee for the first 6 months from registration, the sales commission fee for a period of 6 months, and can additionally gain up to 50% discount on sales in the Fulfilment by Amazon (FBA) model.
Polish e-commerce development map
In the past year, the offer of domestic SMEs enjoyed even greater interest from consumers on Amazon than in previous years. Globally, entrepreneurs from Poland sold over 30 million products through the service (on average 60 per minute / 1 per second) – as much as 5 million more than in 2022. The categories from which SMEs were most often purchased on Amazon included: Home and Kitchen, Business, Industry and Science, Health and Furniture.
Polish SMEs on Amazon.pl (photo: press materials)
Amazon data also indicates that in Poland, the most from SMEs was purchased by customers from the Masovian Voivodeship (over 5 million products), Lesser Poland Voivodeship (over 4.4 million products) and Greater Poland Voivodeship (over 3.7 million products). A significant increase compared to the previous year was also noted in the Opole Voivodeship, where small and medium-sized entrepreneurs sold over 80 percent more products than in 2022. This region also recorded the most new sellers on the site last year (+70 percent). In turn, the number of SMEs from the Greater Poland and West Pomeranian Voivodeships on Amazon increased by over 25 percent.
Effective logistics as a growth engine
Entrepreneurs often postpone the decision to start selling online because they believe that e-commerce is already saturated, which will make it difficult for them to find a niche for their business. Proven solutions support them in overcoming barriers.
– We appeared on Amazon.pl in March 2023 to gain new customers and open up to international activities. We currently sell in Poland and Germany, and since the beginning of our presence on the site, we have achieved a turnover of over PLN 577,000 (May 2024). We have been recording continuous growth, achieving the highest results in our category. We mainly use the FBA model, which helped us sell products quickly – comments Paweł Olejarz, sales manager at RXone, which owns the Malinowe brand from the food industry.
On Amazon.pl, sellers can handle orders themselves or use an international distribution network. The Fulfilment by Amazon (FBA) program enables storage, collection, packaging and delivery of products, as well as customer service and the returns process, allowing entrepreneurs to focus on their core business and offer development. 47% of SMEs took advantage of this option in 2023.
New jobs
In recent years, significant improvements in access to sales infrastructure and modern technologies have contributed to the progress of the digital economy and the development of SMEs in e-commerce – which in turn has increased the demand for workers in this area. Amazon data indicates that Polish entrepreneurs selling on Amazon have created over 13,000 jobs by the end of 2023 – most in the Masovian, Greater Poland and Lesser Poland provinces.
Small and medium-sized businesses account for over 60 percent of Amazon's total sales.
Amazon in Poland
Amazon has been operating in Poland since 2014. By 2022, it had created and supported over 70,000 direct and indirect jobs, including in ten modern logistics centers, as well as in the Amazon Web Services (AWS) office in Warsaw and in the Amazon Development Center Poland (ADCP) in Gdańsk, Kraków and Warsaw. Amazon also supports employment in the supply chain, with partners supporting Amazon operations, as well as jobs created by SMEs that sell through the Amazon.pl store.
In the years 2012-2022, Amazon invested over PLN 20 billion in infrastructure in Poland, including logistics centers, corporate offices and technological facilities, as well as salaries and the development of customer services. It also allocated billions of dollars to the development of infrastructure and technology.
