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Mamito is the old-new face of Polish e-grocery
The dedicated majito.pl platform debuted in a new version, with an automated order processing system behind it. It guarantees 99% completeness of delivery and allows expansion beyond Masovia – informs the online supermarket.
– The market is constantly verifying which entities have an effective business model. It is certainly necessary to separate forecasts for quick-commerce from the segment of planned purchases, which is the future of e-grocery in Poland. We are supported by migration to the outskirts of cities and the need to save time caused by the return of employees to offices. E-grocery will gradually grow. The strength of the market will be the players who develop low-cost concepts and focused on the highest quality of service, says Paweł Kozłowski, one of the founders of mamito.pl.
The mamito.pl store started operating in March 2020 under the name Anabru, delivering food products in the Warsaw agglomeration. He immediately launched an innovation in the form of dedicated packages with essential products, which responded to the difficulties resulting from the interruption of supply chains and lockdown restrictions.
Mamito e-commerce was founded by Polish entrepreneurs successfully developing businesses in various industries unrelated to the food market. The website used the warehouse and transport facilities of its founders, thanks to which it was able to quickly respond to the needs of consumers during the pandemic.
– The Anabru store, currently mamito, did not succumb to the post-pandemic test and pressure from food giants. When e-grocery websites created during the lockdown began to withdraw from the market after the restrictions were lifted, the company improved its business model and developed its product range. Our priority is the highest quality of service while maintaining low prices, at the level of hypermarkets – comments Kamil Kopania, president of mamito.pl.
Currently, majaito.pl has over 5.5 thousand products in its offer. indexes covering all food categories, including fresh fruit and vegetables, meat, cold cuts, frozen foods, as well as cosmetics, cleaning products and pet supplies. This is a broader offer than popular discount chains.
The store delivers purchases in the Warsaw agglomeration using its own transport fleet, including over 30 three-chamber delivery vehicles, adapted to maintain a cold chain for each product category. Deliveries are made from Monday to Saturday, in selected two-hour slots. About 40% of mamaito's customers are residents of suburban areas around Warsaw.
– The mamito company is developed with private funds from the co-owners. This ensures continuity of financing and allows you to implement a long-term strategy without pressure on results here and now. Last year, we held talks with several entities regarding acquisition, but ultimately we decided to develop the project organically. Once we reach the break-even point in Warsaw, we will open up to several new branches a year. We are considering both independent development and acquiring a financial partner – explains Paweł Kozłowski.
Over the last year, the store's creators invested approximately PLN 12 million in the technological development of the project, which changed its name from Anabru to mamito.pl in the fall of 2023. The new, dedicated purchasing platform is prepared for the development of the product offer and territorial expansion. The implemented technologies allowed the company to achieve a level of over 99% completeness of deliveries, while maintaining on-time delivery at approximately 98% and disposal at a very low level, amounting to less than 1%.
– Together with our partners in the field of branding, shopping experience and e-commerce, we have created a sales platform that is friendly, aesthetic and reduces excess stimuli. Thanks to it, shopping becomes simpler and less absorbing for our customers. We have developed the functionalities based on three years of Anabru's activity, as well as thanks to surveys and conversations with consumers – notes president Kamil Kopania.
