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Polish e-commerce has some ways to scale business.

Polski e-commerce ma kilka sposobów na skalowalność biznesu

– Poland e-commerce after extremely intense years of development, still has good prospects, however in 2025 year I expect slightly lower dynamics of sales. This is primarily due to the and higher costs of labor and logistics, which and more often are not covered in full growing revenues. In order however to still be a counting player in the industry it is important to consider a few factors – says nam Arkadiusz Filipowski, president of the government Fulfilio.

Romania more profitable than Germany. Southern direction

The significant expansion of the customer base will be facilitated by the border dimension of trade.

– I and how much this trend has already been present for long time, how much now we expect to change the direction. More and more potential we see already not in the countries of Western Europe, where such as in Germany or France we have to face economic stagnation, but in countries south of Poland. Romania, Hungary, Bulgaria, Slovenia, Croatia can give significantly better sales effects, because these are countries, which now like Poland 20 years ago started getting strongly rich. However to take this opportunity it is worth good prepared to enter new markets. No recognized brand in Poland or good product is enough. Tongue of importance will be with confidence providing appropriate logistics – quality, cost and speed of delivery are elements, which will play

a key role in the selection of the offer for the consumer – indicates Arkadiusz Filipowski,

president of Fulfilio.

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AI and optimization

Talking about the next months and years there is no way to mention art intelligence. According to experts e-commerce will continue to be under the strong influence of this element, and its role will grow dynamically.

– In particular managers of e-commerce businesses will use the resources of AI in such areas as such predicting sales, serving customer and restrictingcosts personal, promoting and supporting platforms. All for this, to maximize costs, which will be an important element considered in 2025. In order not to lose completely the dynamics of the past years, the pressure on optimizing business will increase and increase. In concern with this and more often e-stores will turn to outsourcing processes, to provide the highest value at possibly lower costs. This will have a place in the logistics delivery area, among others. O how micro and small stores are able to take their own resources, by that much already medium and large stores, where the daily number of packages

shipped goes in hundreds and thousands, they should take out their own scope of responsibilities and find a

appropriate partner in this scope, a focus on their core business – considers Arkadiusz Filipowski.

Meet speakers Future Retail Congress and register for event

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Ecology or building, time specialized platforms

Another trend for 2024 is the development model of Western Europe industry marketplaces in Poland.

– Opening new platforms targeting the general population with wide assortment is now a huge challenge, which is why now the best time for development has specialized marketplaces. People are interested in doing shopping online on platforms specializing in selected categories. For example with environmental products, construction or healthy lifestyle – says president Fulfilio.

Asian marketplaces

It is worth all the time to watch the growing role of big foreign marketplaces, mostly Chinese.

– In Poland costs are strongly increasing, hence for Poland producers selling through these platforms is an additional channel to reach customers. The more so, because Chinese marketplaces are increasingly investing in our market, putting on new solutions, powerfully advertise. And this increases their market.potential sales. A and the same Poland consumers are increasingly willing to buy on foreign platforms, which offer for example. good delivery conditions to Poland – summarizes our interviewer.

Already 24 February will hold Future Retail Congress. Want to learn trends 2030, predictions economic and consumer sentiment ? Listen to experts from Arvato, InPost, IKEA,iteo,NielsenIQ,Visa,ZEME,Zdrovit,whowilltellabouthowtheshoppingwilllooktomorrow?Learnhowartintelligencewillchangeretailandecommerce? Joinalreadytodayandregisteryourparticipationintheconference.

 

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