- eSky Group implements secure payment authentication from Google Pay.
- The solution uses tokens (device tokens) and biometric technologies built into devices to replace traditional authentication methods, allowing the payment process to be shortened by one third and transactions to be made more secure.
Secure payment authentication by Google Pay – how it works
The payment process is 14 seconds faster, and the authentication and successful transaction rates are 5 and 3 percentage points better, respectively, compared to 3D Secure authorization. This is the result of the pioneering implementation of secure payment authentication from Google Pay by eSky Group. The Polish owner of the global travel platform was the first to integrate its services with a solution based on biometrics, which is used for fast and secure user verification during online payments.
The Google Pay pilot project with the eSky Group has shown that the new tool based on tokens and biometric technologies at the device level – i.e. facial or fingerprint recognition – not only improves the company's results at the stage of digital payments, but also speeds up the authentication process for customers. The solution also increases the security of transactions: users must verify their device using biometric data, a PIN code or a lock pattern – these methods are difficult to counterfeit and less susceptible to phishing attacks and other threats on the network.
– Implementing secure payment authentication from Google Pay significantly increased our conversion rate by streamlining payments. Speed and smooth transaction process are key in the travel industry, as airline ticket prices change in real time. Faster purchase completion with hassle-free authorization means that customers can book travel at the best prices – says Grzegorz Kwiecień, Head of Payments & Fraud Prevention at eSky Group.
Quick identity verification
Secure payment authentication from Google Pay is a simplified alternative to the previously used 3D Secure methods, in which the customer verifies their identity with a one-time access code or password, and is then often redirected to many other pages to confirm the operation, which reduces the likelihood of finalizing purchases.
"We are always looking for ways to improve the shopping experience for our customers while reducing the number of times a user visits a page, adds a product to their cart, and then leaves without completing the transaction. With a secure payment authentication solution, we can reduce the friction at checkout, speeding up the shopping process while ensuring secure payments and effectively reducing fraud," said Ben Volk, vice president and general manager of Google Pay.
What do we know about eSky Group
eSky Group is the owner of the leading travel platform in Central and Eastern Europe, which operates globally in over 50 countries. In 2023, the company achieved an EBITDA profit of over PLN 81 million.
