- People’s opinions on strong alcohol in small capacity bottles were surveyed.
- “Monkeys” are drunk most often around the store, and least often at home. Poles believe they are primarily for people who want to feel under the influence of alcohol quickly or who abuse it.
- More than two-thirds of respondents believe that consumption of “monkeys” promotes regular drinking and is a significant social and health problem.
Who are “monkeys” for?
Two out of three Poles aged 18-65 (66%) believe that so-called “monkeys” with vodka are for people who want to feel quickly under the influence of alcohol. Slightly fewer (61%) say their sales are aimed at people with alcohol problems. Surprisingly, four in ten people (39%) believe that “monkeys” are a product for teenagers who want to try strong alcohol.
Monkey reviews, graphic: press mat.
Monkey consumption site, graphic: press mat.
Polish people are mostly (74%) convinced that consuming “monkeys” with vodka causes the risk of addiction and promotes regular drinking (70%). More than half think it’s a way of tasting a small amount of alcohol and gives pleasure from being on a high.
Where and when do they drink small-package vodka?
Eight in ten Poles (81%) have seen people consuming small-package spirits in their surroundings, most often (78%) near a store, but also before or during work (25%), on public transportation (24%) or at home (16%).
Why are “monkeys” popular?
Slightly more than a third of respondents believe that the reason for the popularity of “monkeys” is their low price, almost half that it is due to the possibility of discreet and quick consumption. Interestingly, younger people (18-24) are more likely to point to aspects related to the “effect” of alcohol, while older people (50-65) are more likely to point to the discreetness of consuming “monkeys”.
Reasons for the popularity of monkeys, graphic: press mat.
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Beer in 2025 will be much more expensive. Excise taxes up .
Spirit industry tries to discredit beer?
For a long time now, we have seen an increased number of sponsored negative publications about beer in the media, in which the spirit industry’s lobbying theses are repeated, including an increase in the excise tax on alcohol in beer. A catchy slogan that all alcohol is the same is also presented, in an attempt to give it the appearance of truthfulness. In doing so, the differences due to the nature of each product and the way it is consumed are completely ignored. Vodka is mainly consumed to get drunk, while beer is consumed for taste. Since the publications omit the issue of consumption of so-called “monkeys”, we decided to supplement the picture of the market with this important element, so that everyone could form an opinion on what is the biggest pathology when it comes to alcohol abuse in Poland,” comments Bartłomiej Morzycki, general director of the Union of Brewing Industry Employers – Polish Breweries.
The survey was conducted on 10-11.12.2024 by the research company SW Research in the form of online interviews (CAWI) on the Internet panel SW Panel. The survey included
805 surveys on a representative sample of Polish women and men, aged 18-65. The survey was commissioned by the Union of Brewing Industry Employers Polish Breweries.
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