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PLT founder tipped to throw hat in the ring for vacant Boohoo CEO role

PLT founder tipped to throw hat in the ring for vacant Boohoo CEO role

PrettyLittleThing founder Umar Kamani is thought to be considering throwing his hat in the ring for the vacant CEO position at Boohoo Group, Retail Gazette has learnt.

It comes after the fast fashion giant revealed its chief executive John Lyttle would be stepping down from the business after five years late last week.

Industry insiders told Retail Gazette that it was early days and no formal approach had been made.

Kamani, the son of Boohoo co-founder Mahmud Kamani, helped grow PrettyLittleThing to a £700m-a-year brand. Boohoo bought a 66% stake in the young fashion retailer in 2017 before snapping up the entire business in 2022.

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Kamani returned to the helm of PrettyLittleThing in September after stepping down as chief executive last April.

The returning boss has kept close to his promise of putting customers “at the forefront” as he reintroduced free returns for members of the brand’s loyalty programme just three months after the retailer scrapped the perk.

Boohoo Group has struggled in recent years with rising costs and falling sales amid the rise in fast fashion rivals such as Shein.

The PrettyLittleThing and Debenhams owner announced last week that it had secured a £222m debt refinancing agreement to support its “next phase of development” as it considers a break up of the group. The business said it was exploring its options to “unlock and maxmise shareholder value”.

Umar Kamani declined to comment and Boohoo has been contacted for comment.

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