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Playmobil defends you against fall with toys that have notbeenthere yet.

Playmobil broni się przed upadkiem zabawkami jakich jeszcze nie było

Well-known in all Europe brand of toys Playmobil is not doing well. In order to come out of crisis, the company is posing new positioning. There will be new concepts of games, that have never been seen before.

  • Playmobil, a series of plastic toys, produced since 1974 .
  • The world of Playmobil toys has been expanded to “building, action and creativity”.
  • Sales at Playmobil have declined sharply, after

    record revenue of 686 million euro in 2018 .

German

gigant platforms. What further with factory in Poland?

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German gigant plays. What further with factory in Poland?

Playmobil, a series of plastic toys, produced since 1974 year by German company Geobra Brandstätter Stiftung & Co. KG with headquarters in Zirndorf in Bavaria (Group Brandstätter). Toys are made in Germany, Spain, Czech and in Malta.

The Brandstätter group has last on the first pages of the newspapers, because the council has announced its resignation. Now the owner of the Playmobil brand announces a major reorganization.

– Decided we want to repeat dynamically and long-term develop – announces quoted by the courier.at member of the Bahri Kurter before the opening of the world’s largest toy fair in Nuremberg. In last years the affairs of the traditional brand have not been successful, the German company has laid off 700 employees.

The toys manufacturer wants to reinvent its self in new

For decades so called playing roles, that is “recreating daily situations”, was the basic feature of Playmobil toys. Now this world has been expanded to “building, action and creativity.” In the future there will appear not only different thematic worlds with knights, fairies or cowboys, but also completely different concepts of games.

– Playmobil is becoming a global brand parasol – explains Bahri Kurter. At this year’s Toys Fair in Nuremberg the manufacturer presented its first, new concept toy with the name Sky Trails, in which the puppets take off the ground and rise in the trails.up.

According Playmobil, Sky Trails is the name of “a new, haptic action game, that combines in three worlds of building, action and creative play.” Children and adults can in it design and set tracks in the whole room of children. Figures can then move in the air.

– There, where in other toy worlds the game ends after it is built, in Sky Trails only acquires tempa – comments quoted by rp-online.de Bahri Kurter.

Playmobil puts many on one card

In last years sales at Playmobil declined sharply . After record revenue of 686 million euros in 2018 year. Gera Brandstätter recorded turnover of only 467 million euros in 2023 year. This means a drop by nearly one third. Today there is a large hope in that new positioning brands and new concepts games will lead the company on the road of success. Before Sky Trails went to sale, Playmobil reported, that some thousands of children and parents had tested the new concept game andthiswithhighsuccess.

The startofsalesisaccompaniedbythelargestinthecompany’shistorymarketing campaign.AccordingtoboardmemberBahriKurter,Playmobilinvestsadouble-digitamountcalculatedinmillions,that isaboutfourfoldtheordinaryyearlybudgetadvertising.In otherwords:expectationsofthesuccessofreorganizationPlaymobilwillprobablyhuge.

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