
In the last two years the leading drogerie retailer Asia invested $250 million in opening new stores and modernizing existing stores in Asia. A total of 6,000 6,000 trading spaces in 15 markets in Asia, Europe and Middle East began operating in an innovative format .
Conceptually the new stores are designed to provide an exclusive shopping experience and to satisfy as much as possible as the needs of consumers from the opportunity to purchase quality goods to spa-procedures and medical consultations and examinations.
“We strive to offer our clients the best assortment of products at excellent prices, and also to provide their favorable conditions for purchasing. To do this we cooperate with key brands and invest in our development. We invested $250 million in opening 1200 new new stores and modernizing 4800 existing stores. This means that 75% of the portfolio of stores in Asia already provides more innovative and updated experiences for our customers.” – explained general director of the AS Watson Malina Ngai Group.
Defining Experience Beauty
Recently Watsons China presented Watsons Pink, where the entire design of the interior revolves around the theme of pink color, creating an atmosphere that is especially attractive to young clients. These stores also offer spa services, which opens up new experiences for customers.
The new conceptual stores Watsons China also have a separate zone Beauty Playground. This offers shoppers a fashionable space for makeup, where there is access to makeup artists, who can provide advice and experience, as well as the opportunity to try different looks and test decorative cosmetics.
Watsons Taiwan has transformed its store into an aesthetically appealing space that is ideal for social networking. Here the stores have stylish makeup areas with cosmetic tables in lipstick shapes, and the ceiling is decorated with large lighting boxes. In addition, Watsons offers My Color Studio, where clients can receive seasonal analysis of colors, which will help them identify their color type and find the ideal palette of colors for their clothing, makeup and dye for hair.
Watsons Malaysia has bring shopping to a
newlevel of pleasure and engagement. In addition to the different experimental zones, such as My Beauty, Hair Studio and Watsons To Go, they presented a K-pop Land, dedicated to demonstrating K-beauty products. The bright, colorful design of this area, which can be used on Instagram, attracting younger clients, who can take photoshoots, online broadcasts and just have a fun time.
The Watsons Malaysia also has been represented the children’s Wonderland , providing customers the perfect opportunity to shop with their children and spend quality time with the family.
Professional care for health
To met the needs of more clients who care about their health, The Watsons network has not only expanded the products for health, but has introduced medical and pharmaceutical services. Watsons Watsons Hong Kong Kong changed the design of its flagship store, introducing the HealthQ decoding station. This station is staffed by pharmacists, practicing physicians and nutritionists, who provide individualized health consultation, vaccination and health assessment,to help clients stay in good shape.
The Watsons Thailand has presented an improved health experience, including a modern and stylish store design along with a diverse selection of health goods. To help customers in their personal journey to health, a private medical consultation was introduced, where pharmacists can provide individualized and professional advice adapted to individual needs.
“Watsons understands that simply providing thebest products is no longer sufficient to met the needs of our customers, explains Malina Ngai. – – We strive to continually expand and
innovate,offeringthebestinteractionwithO+OcustomersO+O(online+offline).Watsonsalwaysstrivestoinspiretheir100millionclientstobeingoodshape,lookgoodandfeelgreat.Andwearereadytohelpthem.”
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