The new PERLUX graphic features a refreshed logotype, and the mint color emphasizes the freshness and purity of the brand, while the characteristic "X" symbol with a vivid color palette connects all product lines. The changes will be accompanied by a new slogan "Purity to the power of X".
The new version of the PERLUX brand is the responsibility of the SiebertHead branding agency. – The categories in which the PERLUX brand is developing are highly competitive, and the post-pandemic price wars among premium brands last practically the entire year. In such an aggressive environment, the rebranding of the PERLUX brand focuses on the effectiveness of communication in the store, regardless of its format. The new brand icon in the shape of a multi-colored X symbol, stretched across the entire front of each package, not only wins with its recognition over the graphics of most competitors, but also symbolizes the effectiveness of PERLUX products, the dynamics of the brand's development and the versatility of its growing portfolio – explains Sławek Kluziak, director at SiebertHead.
Capsules for white from Perlux
For those who love the white of their clothes, the PERLUX brand has created new washing capsules. The hybrid PERLUX formula is a combination of concentrated powder and washing gel. The double formula guarantees high effectiveness in removing stains and dirt, and in the case of white fabrics, it additionally prevents clothes from turning gray even after repeated washing, maintaining the effect of snow-white white.
The new packaging will gradually appear in stores from mid-2024.
As part of marketing activities, from August 5 to 31, you will be able to test PERLUX products completely free of charge. More information about the promotion at www.testujperlux.pl
