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Perfumery chain sales up. They will open 200 new stores

Sprzedaż sieci perfumerii w górę. Otworzą 200 nowych sklepów

Douglas chain sales are growing

The last quarter was an unexpected success for Douglas. The German perfume and cosmetics retailer reported a 7.3 percent increase in sales to €977.1 million, according to preliminary data released by the company in July. The company also raised its outlook for next year and now expects net sales to increase by around 8.5 percent, retaildetail.eu reports.

Douglas has bet on this small town. It is the first perfumery of its kind in the area

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Douglas has bet on this small town. It is the first perfumery of its kind in the area New Douglas Ambassador and New Opening at the Shopping Center

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In the medium term, the retailer is targeting an adjusted EBITDA margin of 18.5 percent. However, its net loss doubled last quarter to more than €71.6 million as Douglas reduced its debt following its April IPO. The group also recently sold its online pharmacy Disapo.

The transformation of the Douglas network continues

CEO Sander van der Laan is more confident than ever about his strategy.

Our continued strong performance and steady growth – even above our expectations – demonstrate the resilience of our business model. Focusing solely on premium brands is the right course for us and this strategy resonates with our customers,” he said.

In the first nine months of the financial year, group sales rose by 8.7 percent to around EUR 3.5 billion. EBITDA amounted to EUR 657.1 million, up 11.5 percent, and a margin of 18.8 percent.

Douglas plans to open more than 200 stores and renovate more than 400 more by the end of 2026. In September, all of the company’s websites, including the online store and apps, will also get a new look.

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