– At Sokolow, we know that taste begins with the meat. As a responsible producer that meets the expectations of demanding, conscious consumers, we take care of the quality of our raw material at every stage of production. We have been working with Polish breeders for generations under the “Together into the Future” program, which we have been implementing for more than 20 years. Our priority is also to take care of animal welfare. In addition, Sokołów-brand meats and products undergo rigorous quality control at all stages of production to meet the highest standards. In our diverse and wide assortment, every consumer will find something for himself or herself, and thanks to our efficient distribution model, we ensure easy and wide availability of products, with a guarantee of preserving freshness and quality – says Maciej Częścik, Vice President for Trade and Marketing.
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Spots featuring Pascal Brodnicki
In the spots aired as part of the campaign, Pascal Brodnicki – a Polish chef known for his TV cooking shows and books – talks about the quality of Sokołów meat. For years he has been sharing his knowledge of cooking and promoting healthy, tasty food.
Pascal’s cooking style combines a passion for simplicity with attention to detail, and his dishes are often characterized by a modern approach to classic flavors,” emphasizes Maciej Częścik. – Such an idea is very close to our hearts, which is why it is Pascal who appears in our campaign as a culinary authority.
Refreshed logo and new brand identity
The campaign materials also present Sokolow’s new logo. It is a modernized, simplified and more legible version of the previous logo. Packaging in the new visual identity also appears. Their graphic design is unified and refreshed. It is distinguished by modern aesthetics that enhance recognition and emphasize the high quality of the products.
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Sokołów will export beef to China .
The “Taste Starts with Meat” campaign is being run in wide-ranging national media: leading TV stations, radio stations, digital channels and trade press.