Ozon is preparing for a large-scale rebranding of its parcel terminals, which will be aimed at promoting Ozon Bank, reports RB .
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According to information published in Kontur. Procurement,” the company plans to update 1,000 of its devices in cities with a population of more than a million people. In Moscow, 278 parcel terminals will be decorated with bank advertising, in St. Petersburg – 225, 125 each in Yekaterinburg and Novosibirsk, 100 each in Kazan and Nizhny Novgorod, and 47 in Krasnoyarsk.
“Marketplace and other services use the marketing capabilities of their own channels. We’re talking about both online and offline media , as is the case with advertising on some of the marketplace’s parcel terminals,” Ozon commented.
So far Ozon has no idea what the rebranding will look like. The company organized a competition for artists for a new design; the main element and center of the entire design should be the MIR card from Ozone Bank.
