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Ozon tests recommendations of thebestauthors

Ozon протестирует рекомендации лучших авторов

In January of the current year in some users online retailer Ozon will have the opportunity to use a vidget with a selection of topauthors. For the first time it will work in test mode, – clients will be able to subscribe to top authors of the platform from their profile.

Source: Ozon

Source: Ozon

The

“Users, as typically, consider the selection and impressions of other clients, so we decided to test the new “Top Authors” widget. Select will allow find and subscribe to authors, who publish useful and quality reviews. Customers will be able to select goods used by favorite authors, and follow their recommendations, – shopping with reliance on author’s content influencers will become a new step in development of social interaction on platform”, – said Ksenia Tikhonova, director of the trading platform Ozon.

In met, users will be invited to submit a application, which could be approved after moderation.

OzonwillupdatethestrategyforthedevelopmentofPVZsand cancelservicechargesforpartners

Ozon:in wintertimethe number ofordersthroughdeliveryserviceshasincreasedby 3.6times

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