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Owner of popular chain drogeries willgrowbusiness.

Właściciel popularnej sieci drogerii zwija biznes

French group Rocher, which includes the cosmetics brand Yves Rocher, plans to sell network stores with children’s fashion and articles for the home, to focus on its primary business.

Frenchmen are organizing the group. Retreat from diversification

Group Rocher announced, that it is starting the process of divesting its network stores of children’s fashion and household appliances, in this market Petit Bateau and Stanhome, to concentrate on its

primary business cosmetics.

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Director general of the group, Jean-David Schwartz, claims, that his company “focuses investments on developing the potential of its brands in skin care, beauty and good self-esteem.”

In 1997 year the Rocher group bought the American brand Stanhome, and a year later the brand of children’s clothing Petit Bateau, in an attempt to diversify its business. A quarter of a century later it decided to go in the opposite direction.

Strategic decision

The decision has strategic, a not financial, as the group emphasizes.  Brand Petit Bateau reported for 12 proc. sales of Rocher, achieving in last year sales at level 264 million euro – reports retaildetail.eu for LSA. The brand has sold in  370 owned stores (including seven in Belgium) and in 760 partner stores. France accounts for 55 percent of sales in comparison with 25 percent in the rest of Europe and 10 percent in Japan.

In France and Italy sales recorded double-digit increases last year.

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The Stanhome network operates exclusively in France, Italy and Mexico through network local resellers. The brand provided9percentofthegroup’s totalsales,meaning198millioneuros.

 

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