The cost of popular coffee drinks in Russia has grown for year (s July 2023 to July 2024) on 9%. The price increased the most by espresso (14%) and cappuccino (12%). Such data was obtained by analysts of the IT solutions service for restaurateurs Quick Resto.
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The study examined coffee prices in more than 5,000 establishments in 84 regions of the country. According to analysts, the most popular coffee drinks in Russia are cappuccino, Americano, latte, espresso, flat white and raf. Other types account for less than 10% of total sales, but the trend for alternative coffee brewing methods is gaining momentum.
On average, the cost of coffee in establishments increased by 9% over the year (from July 2023 to July 2024). At the same time, the greatest price increase affected espresso – by 14%. Cappuccino came in second place in price increase (12%). However, the cost of an average glass of cappuccino with a volume of 300 ml increased by 23%. In third place in price increase was latte (9%).
The study also showed that people who preferred to buy a medium cappuccino in 2023 (40% of the sales volume of this type of drink) are buying a large one (48%) in 2024. Americano has the opposite trend – buyers switched from large cups to medium ones after the price of the drink increased by 13%.
The highest price tag, as in the previous year, is retained by raf coffee: its average price is 243 rubles. At the same time, the cost of the drink has increased by only 4%, which is the smallest growth rate among popular coffee drinks.
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