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От Земли к Луне и обратно: итоги 2024 года от Maudau

От Земли к Луне и обратно: итоги 2024 года от Maudau

The past year was a year of transformation internal and external and remembered with bright events. The Market of everyday things continues to change the approach to shopping, making it quick, convenient and enjoyable. The interesting totals, key accomplishments and slightly funny statistics from Maudau.

How Maudau

Maudau is increasingly becoming the favorite choice of clients. The number of maudau and maudau queries in search systems in 2024 has increased by 1.5 fold, while the number of incorrect queries has decreased substantially. But errors always always still occur. Here are the top 3 most funniest questions:

    • “maulau” – 3000 queries;
    • “mac dow” – 1700 queries;
    • “mayu dayu” – 1000 queries.

    Commercial successes of the year

     

    • Growth sales: by 66% compared with the previous year
    • News on site: added 2100+ brands and 509 new categories. Most of them are Goods from Asia and Korea, Books, BADs and many other
    • The most dynamic categories in development of sales with a average temp growth of 800% are “Supplements and sports nutrition” and “Lighting and kitchen appliances”

    The most popular categories at Maudau:

      • Alcohol (every third bottle online is purchased on Maudau)
      • Food and beverages
      • Children’s goods
      • Beauty and Grooming
      • Pet Products

      Besides, in 2024In the year Maudau launched the first owned brand Maupaw in the category of animal foods, which is already popular among customers and their favorites.

      Accomplishments delivery

      Expanded the geography of our courier delivery in Lvov and Dnepr. Launched delivery of orders to Silpo pickup points.

      Maudau couriers in 2024 year have traveled 568 000 km. This equals:

        • 14 round-the-world trips;
        • 1.5 distances from Earth to the Moon and back;
        • 64 000 climbs to Everest.

        If all of all orders were stacked one on another, the height of this tower would be 45.9 km. This is almost half way to space. We can only imagine how this cosmic distance is traveled by White Dog, tried himself as the Courier Maudau, and the series about his last adventure can see there.

        Marketing and content: year in in numbers

        • Growth in sales by social media: by 2 times through quality content
        • Partnership programs: from one in January to 10+ partners in December, increased income in 17 fold
        • Held over 9000 photosets. No one top model in the world has had as many photos in a year, as as goods at Maudau
        • Launched more than 10000 promotions. Total Mailings covered about 50 50 million contacts through e-mail, SMS and Viber
        • Conducted 8 scale advertising campaigns, which caused the following campaigns
        • Total awareness of the Maudau brand increased by 7.2 percentage points to 19.12%.

        • SMM: published 2300+ posts on all social networks Maudau

        New tools and services

        Maudau launched some important solutions, which have significantly impacted the quality of service and efficiency of work:

        • Launch of new kind of delivery: self-collection from Silpo supermarkets. Order can collect in 55 convenient delivery points in Kiev, Odessa and Lviv and the number of locations will continually increase;
        • Competera: the new pricing platform has provided quality control of prices in the market, quick response to changes and increased margin by 2% of turnover.

        “2024 The year learned to focus on the really important. In terms of levels of saturation it easily left the forward of threepreviousyearstogethertaken.In2025thwewilldothenextlogicalstepsinbuildingthebestserviceamongUkrainiane-commerceprojects.AAindicatorofthatwhatwearecoming out,will bethehappinessofourclients,partnersandemployees,”,-commentsChiefExecutiveOfficerMaudau>ArtyomDombrovsky.

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