Ocado is adding hundreds more products to its own-brand range next year, with a focus on seasonal lines.
The ecommerce giant has added over 100 new items to its selection in 2024 and by the end of the year, there will be over 740 items available to purchase, including new launches such as microfibre cloths and baked beans.
Next year, the online grocer is set to widen the range once again after sales of its “own range” selection have risen 12%, with these items now making up more than one in 10 items in customers’ baskets.
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Ocado Retail product director Simon Hinks said: “At Ocado we are proud to offer a wide range of products for everybody’s budgets. Take baked beans for example – we have almost 50 different varieties available from Heinz with Cathedral City to Bold Bean Co.
“We know our customers love the Ocado Own Range for its quality and value so it felt only natural for us to create our own version to offer customers our take on a fry-up favourite.”
It comes as further research among more than 2,000 shoppers carried out by Ocado and market research firm Savanta found increasing public demand for own brand produce, with 89% of customers considering it important that their supermarket sells a wide range of value items.
Dairy produce, meat and fish, and tinned goods were found to be the top products consumers were choosing to buy from own brands in every shop.
While buying from a supermarket’s own brand category, half of shoppers said quality was very important to them, while 31% reported the quality of own brand products had improved.
Additionally, 72% said they would continue to purchase own branded items regardless of changes to the wider economic climate.
Ocado recently boosted its sales forecast for the year, following a strong performance in its first three quarters.
The company’s revenues rocketed 15.5% to £658m in the 13 weeks to 1 September, which it attributed the “continued momentum” on delivering “unbeatable choice, unrivalled service and reassuringly good value”.
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