
The AMDG agency has published totals of a research of the activity of brands Belarusian YouTube in the IV quarter of 2024 year. In the fresh review: secrets of work at Domino’s, creative makeup from BelorDesign material, useful rollers for auto enthusiasts and about that, how the trend
for short videos has affected the effectiveness of channels.
10th-e place – “Armtek”
“Armtek” completed IV quarter 2024 year with 3,5 thousand new subscribers and increased by 4.3 million views. Total for the surveyed period in the page of the network of automarkets appeared 36 rollers. Of these 24 – in Shorts format and 12 – in horizontal. The most interesting for subscribers was vertical video about the
types of car shoppers – it has been seen by more than 23 thousand viewers and rated over 420
users.
9th-e place – BelorDesign
The BelorDesign account for October-December 2024 in the summary of 58 publications, of which 10 are horizontal rolls. More attention to the brand is giving the format Shorts. Regular posting of rolls has helped the company gain 12 thousand new subscribers and increase the number of views by 4.9 million.
The most attention over the study period has Shorts about makeup for mom and daughter, which is accompanied by dialogue from
a popular movie. The video has been viewed 345 thousand times and rated 11 thousand users.
viewers wrotecompliments the heroines of the video. The video received 60 comments.
8-e place – Belarusbank
Belarusbank traditionally welcomed its clients with New Year’s holidays with themed roll. The video with wishes for the New Year, has gained more than 930 thousand views. The ratio of number of likes to number of views says that paid promotion was used to help the bank reach almost 1 million users.
Total in the IV quarter of 2024 year the
bank’s channel had 14 horizontal and 5 vertical videos. Average number of views
on vertical videos reached 171 thousand, and on horizontal – 263 thousand.
7th place – Farmland
Advertising a video about one of the pharmaceutical products of manufacturer Pharmland has received more than 750,000 views through paid promotion. In it is told viewers who the product is suitable for and what
problems it can solve.
Total growth on the channel was 6.2 million views
and 50 subscribers. This says that the advertising campaigns were launched also on other videos in the account.
6-e place – FUNtastik
The most views on the page of the network of children’s stores FUNtastik has video “Metamorph”. The company showed unconventional ways to
use the anti-stress toy, the video about it received more than 1.5 million views.
In the comments, which gathered over 120, users shared ideas about how more the toy could be used in the everyday life. The video has been rated more than 56 thousand times.
5th place – life:)
Leading in the number of views on the channel life:) was a movie about one of the telecom operator’s
tariffs. Publication gathered more than 3.7 million views thanks to paid promotion. There were a total of 7 7
rollers on the brand’s channel and 2 of these are in vertical format.
In the last three months 2024 year the brand’s account grew by 7.5 million views and gained 30 new subscribers.
4th place – “AutoStrong-M”
In the IV quarter the AutoStrong-M channel has 10 horizontal and 40 vertical rollers. Over the surveyed period the content on the channel attracted more than 29 29 thousand subscribers.
The most notable on the channel was a horizontal video about the Chinese engine. This publication has garnered over 870 870 thousand views and over 18 thousand likes. In the comments users
wrote their opinion about the review, suggested new ideas for movies on the
channel and told their experiences with the engine.
Of the Shorts the most views have
3rd place – Alpha-Bank
The most popular on the channel Alfa-Bank has become the
advertising roll about the possibility of issuing free cards. The horizontal video, where a hero
dances with a payment card, has received more than 4.1 million views. This is 44.6% of the total growth of views on the channel for IV quarter 2024.
There were a total of 5 horizontal and 1 vertical videos on the channel. total number of views over the last 3 months 2024 year increased by 9.2 million.
2-e place – “Dodo Pizza”
For the quarter analyzed the channel “Dodo Pizza” has 15 short vertical videos. The most attention has a video about types of friends at a restaurant, which has reached 1.54 million users. The video shows girls deciding which box is best to take the pizza home. The video has been rated over 88,000 users and commented more than 300 times. In the comments users responded to which type they would type themselves, and told similar stories from their lives.
1st place – Domino’s pizza
The most
views on the Domino’s pizza channel were “video from a surveillance camera.” The brand
showed how
an
experienced
employee
shares
his
secrets
of
working
with
a
young
pizza maker.
Shorts has been commented on
by
more than
2
thousand
users,
and watched over
23.5
million
times.
A total of
23
23
vertical
and
one
horizontal
video have been published on the
channel
of
the
Pizzeria Network
.
For the
IV quarter
2024
year
the account
grew
by
almost 22
thousand
subscribers
and
24.1
million
views.
Retail
BRAND
R
R
1
Euroopt
1334,0
2
Neighbors
694,6
3
E-Delivery
562.3
4
Euroopt
Kids
43.5
5
CUM
37,3
6
TRC
Galleria
Minsk
25.8
7
Almy
8.7
8
Oma
2,3
9
Hippo
2,2
10
SPAR
1,1
11
Belmarket
0,7
12
TC
Oldcity
0,3
13
Hypermarkets
Green
0,3
14
TRC Galileo
0,1
15
Camelot
0,1
16
Corona
0,1
Retail techniques
BRAND
R
R
1
5 element
1056.8
2
21vek.By
486.1
3
7745.by
455.1
4
djshop.by
54.9
5
ULTRA.BY
14.4
6
Allo
12.9
7
Elektrosila
10.3
8
I-Store
8.4
9
ono.By
3.0
10
Imarket.by
1.5
11
Elmarket.By
1.3
12
Miele Center
1.0
13
Gefest
0,5
Food food
BRAND
R
R
1
Bonfesto
874,2
2
Volkovysky
MK
729,3
3
Morozprodukt
718,4
4
Pinsky
MK (Pikant)
360.5
5
Petrukha TM
95.1
6
Belfood Production
42.2
42.2
7
Onega
37.5
8
Red Pischevik
30,5
9
KAMAKO
24.1
10
Savushkin
Product
23,0
11
Santa
Bremore
16.3
12
John Dory
12.4
13
Gaspadar
6,7
14
Spartak
6,4
15
FRUDS
6,0
16
Bambolina
3,0
17
Danissimo
Danissimo
2,2
18
Hrodna
MK
2,1
19
Bellact
2,0
20
Babushkina
Krynka
1,3
21
Aktivia
1,2
22
Shokoladovo
1,1
23
Actimel
0,8
24
Gomel
Fat
Combinat
0.6
25
Brestskiy
MK
0.5
26
Bellakt.
U
I’m
my
growing
baby
0.4
27
Molochny
World
0.4
28
Mogilevskaya
factory
of
frozen
(Lyova)
0,3
29
Mozyrsol
0.2
30
Danone
0.2
31
Slodych
0.1
32
Minsk
Milk
plant
No. 1
0,1
33
Slutsky
sugar-refinery
combine
0,1
34
Vladprodimport
0,1
Clothing
and
shoes
BRAND
R
R
1
Marco
459,7
2
Sportmaster
374.2
3
Mitrick
163.0
4
CONTE
101,5
5
PIZHON
67.5
6
MEGATOP
56.8
7
nashamoda.by
23.0
8
Elema
20.1
9
Milavica
12.9
10
Mark Formelle
11,2
11
Burvin
10,6
12
Belwest
3,1
13
NELVA
2,6
14
Gulliver
0.1
H3>Cosmetics
BRAND
R
1
BelorDesign
1961,2
2
LUXVISAGE
18.7
3
Belita
12.1
4
YvesRocher
7,1
5
TaShe
2.6
6
Modum
1.9
7
FARMASI
1.0
8
Relouis
1,0
9
LILO
0.8
10
DilisParfum
0.4
11
BelKosmex
0,1
12
Markell
0.1
AboutMethodology
TheResearchMethodologyconsidersincreases inkeyindicators,suchasthe number of videos uploaded to the channel, the period of their posting, the number of views of the video, and the number of subscribers