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Обзор активности брендов в YouTube за IV квартал 2024 года

Обзор активности брендов в YouTube за IV квартал 2024 года

The AMDG agency has published totals of a research of the activity of brands Belarusian YouTube in the IV quarter of 2024 year. In the fresh review: secrets of work at Domino’s, creative makeup from BelorDesign material, useful rollers for auto enthusiasts and about that, how the trend

for short videos has affected the effectiveness of channels.



ranking brands in YouTube for IV quarter 2024

10th-e place – “Armtek”

“Armtek” completed IV quarter 2024 year with 3,5 thousand new subscribers and increased by 4.3 million views. Total for the surveyed period in the page of the network of automarkets appeared 36 rollers. Of these 24 – in Shorts format and 12 – in horizontal. The most interesting for subscribers was vertical video about the

types of car shoppers – it has been seen by more than 23 thousand viewers and rated over 420

users.

 ranking brands in YouTube for IV quarter 2024

9th-e place – BelorDesign

The BelorDesign account for October-December 2024 in the summary of 58 publications, of which 10 are horizontal rolls. More attention to the brand is giving the format Shorts. Regular posting of rolls has helped the company gain 12 thousand new subscribers and increase the number of views by 4.9 million.

The most attention over the study period has Shorts about makeup for mom and daughter, which is accompanied by dialogue from

a popular movie. The video has been viewed 345 thousand times and rated 11 thousand users.

viewers wrotecompliments the heroines of the video. The video received 60 comments.

 ranking brands in YouTube for IV quarter 2024

8-e place – Belarusbank

Belarusbank traditionally welcomed its clients with New Year’s holidays with themed roll. The video with wishes for the New Year, has gained more than 930 thousand views. The ratio of number of likes to number of views says that paid promotion was used to help the bank reach almost 1 million users.

Total in the IV quarter of 2024 year the

bank’s channel had 14 horizontal and 5 vertical videos. Average number of views

on vertical videos reached 171 thousand, and on horizontal – 263 thousand.

 ranking brands in YouTube for IV quarter 2024

7th place – Farmland

Advertising a video about one of the pharmaceutical products of manufacturer Pharmland has received more than 750,000 views through paid promotion. In it is told viewers who the product is suitable for and what

problems it can solve.

Total growth on the channel was 6.2 million views

and 50 subscribers. This says that the advertising campaigns were launched also on other videos in the account.

 ranking brands in YouTube for IV quarter 2024

6-e place – FUNtastik

The most views on the page of the network of children’s stores FUNtastik has video “Metamorph”. The company showed unconventional ways to

use the anti-stress toy, the video about it received more than 1.5 million views.

In the comments, which gathered over 120, users shared ideas about how more the toy could be used in the everyday life. The video has been rated more than 56 thousand times.

 ranking brands in YouTube for IV quarter 2024

5th place – life:)

Leading in the number of views on the channel life:) was a movie about one of the telecom operator’s

tariffs. Publication gathered more than 3.7 million views thanks to paid promotion. There were a total of 7 7

rollers on the brand’s channel and 2 of these are in vertical format.

In the last three months 2024 year the brand’s account grew by 7.5 million views and gained 30 new subscribers.

 ranking brands in YouTube for IV quarter 2024

4th place – “AutoStrong-M”

In the IV quarter the AutoStrong-M channel has 10 horizontal and 40 vertical rollers. Over the surveyed period the content on the channel attracted more than 29 29 thousand subscribers.

The most notable on the channel was a horizontal video about the Chinese engine. This publication has garnered over 870 870 thousand views and over 18 thousand likes. In the comments users

wrote their opinion about the review, suggested new ideas for movies on the

channel and told their experiences with the engine.

Of the Shorts the most views have video with recommendations on the frequency of changing oil in the engine. This roll has gathered almost 400 thousand views and 7.5 thousand likelies.

 Ranking of brands in YouTube for IV quarter 2024

3rd place – Alpha-Bank

The most popular on the channel Alfa-Bank has become the

advertising roll about the possibility of issuing free cards. The horizontal video, where a hero

dances with a payment card, has received more than 4.1 million views. This is 44.6% of the total growth of views on the channel for IV quarter 2024.

There were a total of 5 horizontal and 1 vertical videos on the channel. total number of views over the last 3 months 2024 year increased by 9.2 million.

 ranking brands in YouTube for IV quarter 2024

2-e place – “Dodo Pizza”

For the quarter analyzed the channel “Dodo Pizza” has 15 short vertical videos.

The most attention has a video about types of friends at a

restaurant, which has reached 1.54 million users. The video shows girls deciding which box is best to take the pizza home. The video has been rated over 88,000 users and commented more than 300 times. In the comments users responded to which type they would type themselves, and told similar stories from their lives.

 Ranking brands in YouTube for IVQuarter 2024

1st place – Domino’s pizza

The most

views on the Domino’s pizza channel were “video from a surveillance camera.” The brand

showed how

an

experienced

employee

shares

his

secrets

of

working

with

a

young

pizza maker.

Shorts has been commented on

by

more than

2

thousand

users,

and watched over

23.5

million

times.

A total of

23

23

vertical

and

one

horizontal

video have been published on the

channel

of

the

Pizzeria Network

.

For the

IV quarter

2024

year

the account

grew

by

almost 22

thousand

subscribers

and

24.1

million

views.



ranking

brands

in

YouTube for

IV

quarter

2024

Retail

BRAND

R

R

1

Euroopt

1334,0

2

Neighbors

694,6

3

E-Delivery

562.3

4

Euroopt

Kids

43.5

5

CUM

37,3

6

TRC

Galleria

Minsk

25.8

7

Almy

8.7

8

Oma

2,3

9

Hippo

2,2

10

SPAR

1,1

11

Belmarket

0,7

12

TC

Oldcity

0,3

13

Hypermarkets

Green

0,3

14

TRC Galileo

0,1

15

Camelot

0,1

16

Corona

0,1

Retail techniques

BRAND

R

R

1

5 element

1056.8

2

21vek.By

486.1

3

7745.by

455.1

4

djshop.by

54.9

5

ULTRA.BY

14.4

6

Allo

12.9

7

Elektrosila

10.3

8

I-Store

8.4

9

ono.By

3.0

10

Imarket.by

1.5

11

Elmarket.By

1.3

12

Miele Center

1.0

13

Gefest

0,5

Food food

BRAND

R

R

1

Bonfesto

874,2

2

Volkovysky

MK

729,3

3

Morozprodukt

718,4

4

Pinsky

MK (Pikant)

360.5

5

Petrukha TM

95.1

6

Belfood Production

42.2

42.2

7

Onega

37.5

8

Red Pischevik

30,5

9

KAMAKO

24.1

10

Savushkin

Product

23,0

11

Santa

Bremore

16.3

12

John Dory

12.4

13

Gaspadar

6,7

14

Spartak

6,4

15

FRUDS

6,0

16

Bambolina

3,0

17

Danissimo

Danissimo

2,2

18

Hrodna

MK

2,1

19

Bellact

2,0

20

Babushkina

Krynka

1,3

21

Aktivia

1,2

22

Shokoladovo

1,1

23

Actimel

0,8

24

Gomel

Fat

Combinat

0.6

25

Brestskiy

MK

0.5

26

Bellakt.

U

I’m

my

growing

baby

0.4

27

Molochny

World

0.4

28

Mogilevskaya

factory

of

frozen

(Lyova)

0,3

29

Mozyrsol

0.2

30

Danone

0.2

31

Slodych

0.1

32

Minsk

Milk

plant

No. 1

0,1

33

Slutsky

sugar-refinery

combine

0,1

34

Vladprodimport

0,1

Clothing

and

shoes

BRAND

R

R

1

Marco

459,7

2

Sportmaster

374.2

3

Mitrick

163.0

4

CONTE

101,5

5

PIZHON

67.5

6

MEGATOP

56.8

7

nashamoda.by

23.0

8

Elema

20.1

9

Milavica

12.9

10

Mark Formelle

11,2

11

Burvin

10,6

12

Belwest

3,1

13

NELVA

2,6

14

Gulliver

0.1

H3>Cosmetics

BRAND

R

1

BelorDesign

1961,2

2

LUXVISAGE

18.7

3

Belita

12.1

4

YvesRocher

7,1

5

TaShe

2.6

6

Modum

1.9

7

FARMASI

1.0

8

Relouis

1,0

9

LILO

0.8

10

DilisParfum

0.4

11

BelKosmex

0,1

12

Markell

0.1

AboutMethodology

TheResearchMethodologyconsidersincreases inkeyindicators,suchasthe number of videos uploaded to the channel, the period of their posting, the number of views of the video, and the number of subscribers

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