Nykaa, has announced the launch of what it calls the ‘largest Luxe store’ at Phoenix Palladium. The 3,000 sq. ft. beauty stores aims to offer intuitive navigation with its strategic location, and strategically designed space.
Designed to deliver an immersive and intuitive shopping experience, the store features, among other things:
● Immersive brand zones (Shop in Shops)
● AI-Powered Services: Virtual try-ons and personalized skin consultations powered by Orbo’s cutting-edge Magic Mirror technology.
● Express Skincare Treatments: Luxury 15-minute facial services by Dermalogica in a dedicated service room.
● Makeovers in-store with a Nykaa-certified Pro Artist
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, shared his thoughts on this landmark launch, “The Luxe store at Phoenix Palladium is not just our largest but also our most ambitious endeavor yet. With its elevated design and world-class aesthetics, we’ve created a first-of-its-kind space that brings the essence of international beauty shopping to India. From exclusive global brands to personalized services, this store is a destination that champions the diversity and inclusivity of beauty while redefining the luxury retail experience.”
