Who is Paweł Krawczyk
The new leader of Decathlon Polska has been associated with the brand for over 17 years. During this period, he went through many levels in the company – from store department manager, through store director, to running the entire sales department and development department for Decathlon Polska.
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From Decathlon to Castorama. The new director is to strengthen the position of the DIY chain
I spent most of my career at Decathlon, for several years I headed the sales department and the development department. Thanks to this, I am, to some extent, a guarantee of maintaining the positive trend that Decathlon has been observing in Poland for several years. I have observed how Decathlon contributed to the popularization of sport in our country and I want to continue this mission – said Paweł Krawczyk, Chief Executive Officer at Decathlon Polska.
Rebranding, mobile application, sponsorship – this is what Decathlon focuses on
Decathlon Polska does not plan to slow down – more stores will be opened this year, and from March this year the entire brand is undergoing rebranding in the stationary network and e-commerce. The stores are being modernized both inside and outside, which will certainly contribute to improving the customer experience. The mobile application, which is one of the brand's priorities for the coming years, and the circular business are also developing intensively. Cooperation in the field of sports sponsorship will also be an important area.
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A surprising new brand identity for Decathlon
– We will open at least three stores this year. E-commerce, especially the mobile application, will remain on our list of priorities for at least several years. Similarly, circular business, which brings great not only environmental but also financial results. I also want to continue sports sponsorship, for which a more appropriate term is partnership, adds Paweł Krawczyk.
