Novabev Group has become the exclusive distributor in Russia of the Frontera and Casillero del Diablo brands of Concha y Toro, the largest producer of Chilean wines in the world.
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Novabev Group has been introducing the brand's products since 2021, during which time sales of Concha y Toro have increased by 70%. After three years of work, the management of the companies decided to expand cooperation.
Thomas Tapia, Sales and Operations Manager at Concha y Toro , said that signing a distribution agreement with Novabev Group is a new level of partnership.
“We are absolutely confident that the transition to a distribution model with the Novabev Group will allow Concha y Toro wines to quickly return to their leading position in the Chilean wine market,” noted Thomas Tapia.
Concha y Toro is a Chilean winery founded in 1883; its products are currently represented in 140 countries. Since 2014, the company’s brands have been annually included in the list of The Most Admired Wine Brands in the World. Concha y Toro wines have been presented in Russia since 1996.
The Casillero del Diablo brand has been recognized as No. 2 in The Most Powerful Wine Brand in the World ranking for six years in a row, and since 2010 it has become a sponsor of the Manchester United football club. In 2023, more than 75 million bottles of this wine were sold worldwide.
