Notino once again broke records as part of Black Friday. Customers both online and in stationary stores bought perfumes, skin and body care products, makeup products and other products at promotions of up to 30%.
The most orders were placed on Friday, November 29 – the number of orders then was as high as 291,512. A record 3,508,966 orders were recorded across Europe during the entire Black Friday period, compared to 2 million orders last year.
Record interest from customers across Europe
This year’s Black Friday attracted customers from all 27 countries where the company has a presence. The largest number of Notino orders was placed by customers from Poland, with a total of as many as 556 620, while Czech customers ordered 523 154 shipments during Black Friday.
Interest in Black Friday grows in each country year after year, and this year was no exception. Customers were able to choose from a wide range of products from global brands at the best prices. We are also noticing a trend in which more and more customers are making their shopping easier with technological conveniences such as Virtual Mirror and Fragrance Finder available directly on the Notino app. – said Bartosz Kliś, Chief Commercial Officer at Notino.
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The common language of trade on all continents is technology. Notino understands this .
During this year’s Black Friday, Notino sold an average of 7 products per second. During the Black Friday period, we shipped about 500,000 products per day at Notino. In total, we sold 12 million products during the entire Black Friday period,” stressed Michal Vodák, Chief Marketing Officer. – This is a very successful year for us, in which we managed to achieve growth and maintain a high level of customer satisfaction. – Vodák added.
Customer experience comes first
The company places great emphasis on innovative technological solutions that make shopping easier.
An example of this are the very popular “Discovery boxes” during Black Friday, which allow customers to choose up to 5 samples to test before purchasing full-size products.
Among the best-selling products are the Sol de Janeiro Brazilian Bum Bum Jet Cosmetics Set and the viral Maybelline Lash Sensational Sky High Mascara.
