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Nivea still a hit. It accounts for more than half of sales

Nivea wciąż hitem. Odpowiada za ponad połowę sprzedaży

Nivea is Beiersdorf's sales driver

Nivea grew “in all key markets,” but particularly in emerging markets and in its domestic market in Germany. Accounting for more than half of the group’s sales of €2.95 billion, Nivea benefited from both volume growth and price increases, retaildetail.eu reports.

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Strongest organic growth in two decades. Nivea the jewel in the crown

The results “more than offset the ongoing headwinds in the challenging luxury market, particularly in China,” said Chief Executive Vincent Warnery. The group’s luxury brand, La Prairie, has indeed been hurt by falling consumer spending in China.

Stable profit for Beiersdorf

Nevertheless, EBIT fell from 852 to 838 million euros. Beiersdorf attributes this setback to initial investments and marketing expenses, but believes that everything will be on track by the end of the year. Profit after tax remained more or less stable at 590 million euros.

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