
Russian market is continuing to actively replenish with new* brands of both foreign, and domestic brands, Nikoliers analysts reported.
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By 2024 2024 year to market there were 61 new brands: domestic trade brands were more active in the market (33 brands) than the foreign (28). The leading position among foreign openings is still China (25%), followed by Italy (14%), Germany (11%) and Turkey (11%).
Also, Nikoliers Nikoliers estimates that in 2024 year the structure of domestic brands by retailers will significantly transform: in the current year in the market of trade real estate predominates the share of beginning players (82% of openings), while on brands from large retailers took
only 18% of openings. According to Nikoliers’ forecasts, this trend
will continue through 2025 year.
Dynamics of entry into the market and withdrawal
from the market of Russian brands, pc.
Source: Nikoliers
Cumulatively in 2023 in the 75 new brands will enter the market, which is by 23% more than in 2024 .
In
Source: Nikoliers
While this is the most common category for outlets among domestic retailers traditionally ” clothing and footwear”, ” ” Goods for home “, “Goods for sports ” and “Public catering.” The structure of brands by type of source appearance has significantly changed. on start-up players, who opened their first offline stores, were 58% of the Also among the trends could select the expansion of domestic fashion -brands. According to expert estimation Nikoliers, over the last few years the share of Russian fashion operators has significantly increased, now it is 86% of Structure of foreign brands by country of origin, 2024 year
Source: Nikoliers
Geographically most active in 2024 yr. in Russian market were foreign brands, represented by countries: China (25%), Italy (14%), Germany (11%), Turkey (11%) and South Korea (7%).
The largest number of foreign brand openings in 2024 year. demonstrated by the category “clothing and footwear”, it accounted for 17 new trade brands of total number of openings. 4 new foreign brands appeared in the “household appliances and electronics” and 2 in the “perfumes and cosmetics” category.
While traditionally Moscow remains a priority destination for the exit of new players, 82% of new brands opened their first points of sales in “According to results 2024 year we observe some trends in the market of trade real estate. The new brands in the Russian market have significantly slowed down. This is explained by that the most attractive locations after the departed international players were occupied in 2023 2023, in connection with which the tempo of new brands into the market in last year decreased. With this over the*HelpNikoliers.A brandis considerednew:Ifit openeditsfirststorein shopping center orin street-retail,evenifitisnot thefirstentryofthebrandinto theRussianmarket.Ifhasbeenpreviouslyonlineorin asacornerin aand thenfirstopenedin asamonobrandboutique.