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Nikoliers: 61 new brand introduced to the Russian market in 2024year

Nikoliers: 61 новый бренд вышел на российский рынок в 2024 году

Russian market is continuing to actively replenish with new* brands of both foreign, and domestic brands, Nikoliers analysts reported.

Oleggg/Shutterstock/Fotodom

Oleggg/Shutterstock/Fotodom

By 2024 2024 year to market there were 61 new brands: domestic trade brands were more active in the market (33 brands) than the foreign (28). The leading position among foreign openings is still China (25%), followed by Italy (14%), Germany (11%) and Turkey (11%).

Also, Nikoliers Nikoliers estimates that in 2024 year the structure of domestic brands by retailers will significantly transform: in the current year in the market of trade real estate predominates the share of beginning players (82% of openings), while on brands from large retailers took

only 18% of openings. According to Nikoliers’ forecasts, this trend

will continue through 2025 year.

Dynamics of entry into the market and withdrawal

from the market of Russian brands, pc. Source: Nikoliers

Source: Nikoliers

Cumulatively in 2023 in the 75 new brands will enter the market, which is by 23% more than in 2024 ..to slow down the tempo of new brands into the market.

In

Source: Nikoliers

Source: Nikoliers

While this is the most common category for outlets among domestic retailers traditionally ” clothing and footwear”, ” ” Goods for home “, “Goods for sports ” and  “Public catering.” The structure of brands by type of source appearance has significantly changed. on start-up players, who opened their first offline stores, were 58% of the

Also among the trends could select the expansion of domestic fashion -brands. According to expert estimation Nikoliers, over the last few years the share of Russian fashion operators has significantly increased, now it is 86% of

Structure of foreign brands by country of origin, 2024 year

Source: Nikoliers

Source: Nikoliers

Geographically most active in 2024 yr. in Russian market were foreign brands, represented by countries: China (25%), Italy (14%), Germany (11%), Turkey (11%) and South Korea (7%).

The largest number of foreign brand openings in 2024 year. demonstrated by the category “clothing and footwear”, it accounted for 17 new trade brands of total number of openings. 4 new foreign brands appeared in the “household appliances and electronics” and 2 in the “perfumes and cosmetics” category.

While traditionally Moscow remains a priority destination for the exit of new players, 82% of new brands opened their first points of sales in

“According to results 2024 year we observe some trends in the market of trade real estate. The new brands in the Russian market have significantly slowed down. This is explained by that the most attractive locations after the departed international players were occupied in 2023 2023, in connection with which the tempo of new brands into the market in last year decreased. With this over theSaint-Petersburg. The realization of large projects could become an additional incentive for the development of brands both Russian, andand etc. d.), especially in categories “clothing and footwear” and  “household appliances and electronics”. For starting business in Russia foreign companies still choose Moscow, which says not not only about high consumer activity in theregion,but and in generalabout thedemandforRussianconsumptionmarket”, -reportedAnnaNikandrova,partnerNikoliers.

*HelpNikoliers.A brandis considerednew:Ifit openeditsfirststorein shopping center orin street-retail,evenifitisnot thefirstentryofthebrandinto theRussianmarket.Ifhasbeenpreviouslyonlineorin asacornerin aand thenfirstopenedin asamonobrandboutique.

Nikoliers:In 2025yearin regionsofRussiaisexpectedtoincreasetheinputoftradereal estateby 1.5fold

Nikoliers:averageratefor rentofkeyofficesin Moscowincreasedby 32%,warehouses -by 40%

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