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NielsenIQ: FMCG sales volume is growing. Discount stores are becoming an increasingly important channel [VIDEO]

– The retail market in Poland has so far grown by several percent, but all this increase in sales value was driven by price increases. What we are observing now, which is very positive news for both the market and the entities participating in this market, is an increase in volumes – said Konrad Wacławik, Head of Retailer Services Poland at NielsenIQ, during the Retail Trends 2024 congress.

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