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NF Group: Russian brands occupied 79% of space in key shopping centers in Moscow

NF Group: российские бренды заняли 79% площадей в ключевых ТЦ Москвы

According to preliminary results of the first half of the year by the consulting company NF Group, Russian brands occupy 79% of space in key shopping centers in Moscow, which is significantly higher than 50% five years ago.

Natalya Lys/Shutterstock/Fotodom

Natalya Lys/Shutterstock/Fotodom

French brands are in second place, covering 7% of the total area. Lebanon and Turkey are represented with 3% each, while Germany, Italy and China each have 2% shares. The remaining 3% is distributed among other countries.

The share of vacant space in the capital's shopping centers decreased to 6%, reaching its lowest level since 2014. This reduction is due to the low rate of commissioning of new properties coupled with high tenant activity.

“In the face of decreased competition from foreign brands, Russian companies have a unique opportunity to expand and strengthen their positions in the market. This made it possible not only to fill the vacant retail space, but also to offer consumers a variety of goods and services,” commented Evgenia Khakberdieva, regional director of the retail real estate department of NF Group .

Since the beginning of the year, 18 international brands have entered the Russian market, and another 15 brands have announced their entry. At least seven new foreign retailers will start operating in the second half of the year. Asian brands are actively entering the market, mainly from China and South Korea. Also in Russia, brands from Italy, Spain, Germany, Turkey, India and Uzbekistan have already opened or announced the opening. The majority of new international brands are engaged in the production of clothing and accessories (67%), sportswear (11%), technology and telecommunications (11%), children's products (6%) and home goods (6%).

Источник: NF Group

Source: NF Group

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