Next has partnered with The Cotswold Company to launch the homeware brand’s ranges online.
The high street giant is currently selling a selection of Cotswold’s bedroom, dining and living room furniture.
The Cotswold Company said this will be expanded to include its premium accessories in the new year and that online orders will be fulfilled by the brand.
It forms part of the homeware retailer’s omnichannel strategy as it looks to expand its online presence and offline footprint across the UK.
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The Cotswold Company chief executive Ralph Tucker said: “We’re delighted to partner with Next. With its vast customer base, exceptional track-record and growing collection of third-party brands, Next is one of the most highly respected retailers in the world.
“This partnership offers The Cotswold Company a unique opportunity to introduce our brand to more consumers, whilst continuing to leverage our in-house home delivery service.
“This move makes The Cotswold Company a truly omnichannel brand with the foundations – and momentum – to continue accelerating our growth and become one of the UK’s leading premium homeware brands.
“We look forward to delivering further progress against our growth strategy in the months ahead.”
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