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New Zoya store at Chennai’s Taj Coromandel: A minimalist celebration of wearable art

New Zoya store at Chennai’s Taj Coromandel: A minimalist celebration of wearable art

Zoya from the House of Tata recently unveiled its flagship boutique in the heart of Chennai. Launched by CK Venkataraman, MD of Titan Company Limited, the store is located within the iconic Taj Coromandel.

The boutique is a meticulously curated gallery of wearable art. “Luxury in India is truly coming of age, and Zoya epitomizes homegrown luxury with global resonance—a true jewel in the crown of the Tatas,” said CK Venkataraman. “For Zoya, expanding into Chennai is about connecting with a community that deeply values art, heritage, and craftsmanship. The unveiling of our boutique in India is a celebration of Zoya’s distinguished design language, bringing to life India’s rich narratives of craftsmanship while embracing contemporary luxury.”

The company informs that the new boutique offers an immersive experience into the inner layers of the Zoya world and its artisanal spirit – minimal yet intricate, effortless yet elegant. Every detail is thoughtfully crafted to mirror the journey of the Zoya woman, the muse who inspires each rare creation. 

“The feminine interiors are bathed in delicate shades of pearl white and blush, inviting guests to explore, discover, and connect with each piece on a deeper level. Handcrafted visual displays are crafted by skilled local artisans, a tribute to traditional craftsmanship and Zoya’s artisanal soul. They fuse elegantly with modern design while narrating stories behind each masterpiece,” says the company.

The boutique seamlessly transitions from open gallery spaces to intimate, private zones, where clients can immerse themselves in a world of bespoke creations. Private viewing areas, adorned with soft lighting and elegant decor, create a relaxed space where customers can explore the collections at their leisure.  Sheer curtains provide a serene environment for clients to explore collections at their own pace. Conversations about jewellery with Zoya’s experts, over hand-brewed filter coffee and gourmet hors d’oeuvres, ensure every interaction is personalized and enriching, an indulgent journey into Zoya’s exquisite world, further informs the company. 

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