
Managing partner of Retail.Pro Artyom Retin on his page in Facebook made a review of Aurora Multimarket, which works in Poltava at the address Europeyskaya 225. RAU publishes the main from his post.
The Aurora Multimarket store which is located in Poltava on Europeyskaya Street, 225, is one of the biggest and most modern stores in the network. His area is 830 sq. m.
Ukrainians have already been used to yellow Aurora stores, but the network is not only powerfully scaling across the country, but and qualitatively evolving inside. All main updates are present in the new Poltava store.
The first first attention to repair. It is so should look every store this network: nothing unnecessary, with it is nice to be in the store does not despite does not does not bright corporate color. It is clear that the format of “one dollar store”does not suggest ultramodern design, but basic interior standards should be observed regardless of location.
In this store is significantly more bigger self-service checkouts . This indicates that the company believes in this technology and is training its customers. Works all quite quickly and clearly, and this is the most important for this service.
The store has a snack area – this is a great idea, but the assortment is so far very limited. All in all this area has big potential for development, but for now it is more a modern trend.
A good solution is a children’s area. The presence of it is an opportunity for parents to have enough time to shop in the store. But this area would be good to separate with glass or other protection from the rain. A And also in this area there is a separate children’s self-service cashier and two shelves of goods with the opportunity to purchase goods.
A very practical idea for the network is a testing area for electrical products. This allows continually increase sales of this category.
Another one useful area is the testing area, especially if a company plans to develop the direction of clothing. The category of budget clothing for networks is very logical (especially in large formats .stores and in trading points in small populated districts).
It’s hard to estimate the necessity of the testing zone for cosmetics, but its availability is an indication of the company’s intentions to expand the assortment of this group.
The real breakthrough for Ukrainian retail is the toilet for visitors. If for Europe it is must have, for the Ukrainian market is an innovation. Although it is very important zone, which increases comfort, potentially increases time in the store and forms loyalty of visitors to the network.
The mainadvantage of thenewformatis theassortmentrow.Hereareverymanynewcategoriesofgoodqualitygood merchandise.
In general, thelargeformatsoftheAuroranetworkarepowerfulanchorsthatcanbeplacedonthesecondfloorsofstorefrontsofstorefrontsincomplexes.