The Pepsi brand is implementing a marketing campaign under the slogan "Thirsty for more" this year. As part of the activities, it is implementing a number of unique and non-standard activities aimed at encouraging consumers to discover a new era of the Pepsi world. The activation is the result of the global transformation of the brand, which has undergone the largest rebranding in over 14 years. It is not only a new logotype, but also a new approach of the brand to communication. Pepsi is present where consumers are and provides them with even more positive emotions!
Unique Pepsi x Dre$$code collabo
The Dre$$code team is collaborating with the Pepsi brand as part of the “Thirsty for More” campaign and for several months now, they have been constantly surprising their fans with unique opportunities to experience the carefree, uninhibited joy of Pepsi together. As a result of this cooperation, a special, limited clothing drop was created, designed by brand ambassadors. The inspiration was the new Pepsi logo and the iconic can of the drink. The most important thing is that the drop harmonizes with both the style of the Dre$$code team and the Pepsi rebranding. These clothes will certainly appeal to fans of original and limited wardrobe items. It is worth emphasizing that each product will be available for a symbolic PLN 1, which means that fans must be especially vigilant to get their dream item from the drop. The dates of the drops will be announced on the channels of influencers known from TikTok and Instagram: Przekosa, Milena Takuska, Natalia Sisik and Artur Sikorski.
Drop release schedule:
- August 12 – start of the campaign: possibility to subscribe to the newsletter on the website www.pepsidrop.pl, in order to receive notifications about the availability of drops.
- August 19 – black sweatshirt.
- August 22 – technical t-shirt.
- August 26 – navy blue sweatshirt.
- August 29th – Crazy Pants.
Drops premiere starts at 7:00 PM. The activation mechanics allow users to get only one product per person, which makes the drop hunts even more exciting and the clothes unique.
