With with the new year Kaufland started with the “Exchange to Save!”, thanks to which customers have more opportunities to exchange points for coupons. In Kaufland Card program users earn loyalty points – 1 point for each spent zloty, a after collecting the appropriate number of points they may exchange them for discount coupons, reducing the price of selected products up to 1 pence.
– Started in March 2023 year the loyalty program Kaufland Card has gained 3.6 million users in the first year of functioning. Today this number is approaching 5 million, a Kaufland Card has become an integral part of our customers’ day-to-day shopping. In the upcoming year we plan further actions, to support their effective management of the home budget, introducing other offers. Consistently offer an extensive fan of attractive promotions, which allow real lower costs of purchases, so important in calculation of dynamic economic – says Paulina Katana, Director Division Planning and Purchasing Media and CRM in Kaufland Poland.
Fashion on… healthy shopping
In last time Kaufland conducted the “Fashion on…”, in which through analogy to the world of fashion, comparisons making daily shopping choices to following trends from runs, in this supporting healthy consumer habits, conscious nutrition or care with using cosmetics of good composition. Examples of such
trends are including bio, vegetarian or vegan products, which have increased interest
over the last months steadily increased.
New campaign Kaufland phot.
mat. press 
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average stasis work in Kaufland to 8 years
– Thanks campaign Fashion on… we are trying to show, that we understand the different needs of our customers and want
to support their choices with their values and conceptions – says
Agneska Glowacka, DirectorDepartment Campaigns Marketing in
Kaufland
Poland.
New campaign Kaufland fot. mat. press
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Who replaced cadres in 2024 ? Summary of changes in trade networks
Campaign “Fashion on…” promoted is from 2 January in all Kaufland stores,promotionalgazettesandmediasocialnetworks.TheconceptwasdevelopedbycreativeagencyAncymony,andtheproductionofthecampaignisresponsiblefortheproduction houseFeelmovie.
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