Additionally, the Regional Retail Group is developing the Malinka Market chain as part of soft franchising.
In 2023, the company achieved revenues of PLN 88 million, compared to PLN 78 million in 2022 (13 percent increase). The company also faced an increase in costs – salaries increased by 15 percent; energy costs – increase by 13.5%, increase in costs. Despite this, the company generated a profit of PLN 2.6 million compared to PLN 1.8 million in 2022 (an increase of 44%). Both in 2022 and 2023, most of the profit was allocated to paying dividends to shareholders (PLN 2 million in 2023 and PLN 1.5 million in 2022). The profit was increased thanks to the implementation of the adopted sales plan, introduction of a new product range, active promotional and advertising campaigns and regular cost control.
The net sales profitability ratio has remained at a similar level of approximately 3% over the last four years. It reached its highest value in 2020. In 2023, it was 3%, which means that
One zloty of sales revenue generated PLN 3.00 of profit. In the analyzed period, a slight decrease was recorded in 2022, when this indicator decreased to 2.3% – we read in the company's financial report.
Investments Cezar Delikatesy
The company has secured funds for further investments and plans to:
further marketing and promotional activities;
opening new sales points;
development of the Cezar Delikatesy and Malinka Market franchise networks;
expanding the offered range;
verification of the applied pricing policy;
establishing cooperation with additional producers and suppliers;
better use of available commercial spaces;
renovation of existing commercial outlets.
At the same time, the company indicates that it operates in an industry with a high level of competition, which requires constant improvement of the offer in terms of price,
assortment and quality. Thanks to constant analysis and flexible response, the company indicates that it can effectively compete for customers.
What do we know about Delikatesy Cezar
Cezar Delikatesy is a chain of retail stores operating since 2006. It is organized by the Regional Retail Group from the Frukt company, which has been operating since 1992. The chain operates its own and franchise stores, and delicatessens operate in south-eastern Poland. The chain has 21 stores, including 3 franchise stores.