Coffee is a drink that we like to choose all year round, regardless of the temperature or where we are. The new NESCAFÉ coffees are products that can be consumed both cold in the form of iced coffee, as well as a classic, hot drink. The slogan accompanying the new products "Get pumped up with taste with NESCAFÉ" refers to their flavor notes – NESCAFÉ Rich Caramel is a combination of freshly roasted coffee and a sweet note of caramel flavor, while NESCAFÉ Smooth Hazelnut is distinguished by a delicate flavor of hazelnuts.
NESCAFÉ's new products can certainly be a diversification of the daily habit of drinking coffee at home or in the office, as well as an alternative to the traditional drink during summer meetings with friends. Importantly, NESCAFÉ's proposals are also easy and quick to prepare, being an ideal solution for those who value convenience and want to enjoy their favorite coffee without the need for a long brewing process.
– We are proud that the NESCAFÉ product range is constantly expanding and can respond to new consumer needs. The ritual of drinking coffee, despite its long history, is still evolving, which makes us very happy – thanks to this, we can surprise consumers with new versions of one of the most popular coffees in the world. This time, we present NESCAFÉ Rich Caramel and NESCAFÉ Smooth Hazelnut, instant coffees with caramel and hazelnut flavors, which will taste great both hot and cold – emphasizes Paulina Jakubowska, NESCAFÉ Group Product Manager, Nestlé Polska.
NESCAFÉ is 100% responsibly sourced coffee. The brand's new offerings are a combination of freshly roasted coffee with notes of caramel and hazelnuts, which will certainly appeal to lovers of flavored coffee drinks. NESCAFÉ Rich Caramel and NESCAFÉ Smooth Hazelnut are already available in stationary stores and online. Additionally, consumers will also be able to see the new products in a digital campaign and as part of numerous activities on social media.
